Product / ServiceSAIL
CategoryB02. Viral Film
Entrant Company McCANN WORLDGROUP Shanghai, CHINA
Advertising Agency McCANN WORLDGROUP Shanghai, CHINA
Production Company BACK TO BASIC FILMS Shanghai, CHINA

Brief Explanation

As a video talking about fuel consumption, travelling a long way is necessary. To fulfill father’s wish, the son drove Sail 3, searching from rivers to streams, which reflected the benefit of low fuel consumption from the side. The video refuses to demonstrate product power bluntly but tells a story between father and son instead. The father in the video couldn’t put down a wish made several years ago and finally he couldn’t help but spoke it out. Only the son who was obedient and meticulous kept it in mind quietly, helped his father achieve his wish and brought him warm happiness. Meanwhile, this micro film from the point of the product strength----low fuel consumption with online TVC advertisement, to better interpret “Because of “you", happiness with big upgrades”.


Name Company Position
Stephen Mui Mccann Worldgroup Shanghai Chief Integrated Creative Officer
Maurice Fang McCann Worldgroup Shanghai Group Creative Director
Eric Yu McCann Worldgroup Shanghai Creative Director
Chao Ding Mccann Worldgroup Shanghai Associate Creative Director
Ivan Feng McCann Worldgroup Shanghai Associate Creative Director
Frank Wang McCann Worldgroup Shanghai Group Account Director
Nana Cao McCann Worldgroup Shanghai Account Director
Tracy Yan McCann Worldgroup Shanghai Account Manager
Connie Fang McCann Worldgroup Shanghai Senior Account Executive
Steve Xue Mccann Worldgroup Shanghai Head of Planning
Ken Zhang Mccann Worlgroup Shanghai Planner
Ray Chang Mccann Woldgroup Shanghai Agency Producer
Maggie Xue Mccann Worldgroup Shanghai Agency Producer
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