ONE-DAY BRIDGE
| Title | ONE-DAY BRIDGE |
| Brand | GENERAL MOTORS |
| Product / Service | SAIL |
| Category | B02. Viral Film |
| Entrant | McCANN WORLDGROUP Shanghai, CHINA |
| Entrant Company | McCANN WORLDGROUP Shanghai, CHINA |
| Advertising Agency | McCANN WORLDGROUP Shanghai, CHINA |
| Production Company | BACK TO BASIC FILMS Shanghai, CHINA |
Credits
| Name | Company | Position |
|---|---|---|
| Stephen Mui | Mccann Worldgroup Shanghai | Chief Integrated Creative Officer |
| Maurice Fang | McCann Worldgroup Shanghai | Group Creative Director |
| Eric Yu | McCann Worldgroup Shanghai | Creative Director |
| Chao Ding | Mccann Worldgroup Shanghai | Associate Creative Director |
| Ivan Feng | McCann Worldgroup Shanghai | Associate Creative Director |
| Frank Wang | McCann Worldgroup Shanghai | Group Account Director |
| Nana Cao | McCann Worldgroup Shanghai | Account Director |
| Tracy Yan | McCann Worldgroup Shanghai | Account Manager |
| Connie Fang | McCann Worldgroup Shanghai | Senior Account Executive |
| Steve Xue | Mccann Worldgroup Shanghai | Head of Planning |
| Ken Zhang | Mccann Worlgroup Shanghai | Planner |
| Ray Chang | Mccann Woldgroup Shanghai | Agency Producer |
| Maggie Xue | Mccann Worldgroup Shanghai | Agency Producer |
Brief Explanation
As a video talking about fuel consumption, travelling a long way is necessary. To fulfill father’s wish, the son drove Sail 3, searching from rivers to streams, which reflected the benefit of low fuel consumption from the side. The video refuses to demonstrate product power bluntly but tells a story between father and son instead. The father in the video couldn’t put down a wish made several years ago and finally he couldn’t help but spoke it out. Only the son who was obedient and meticulous kept it in mind quietly, helped his father achieve his wish and brought him warm happiness. Meanwhile, this micro film from the point of the product strength----low fuel consumption with online TVC advertisement, to better interpret “Because of “you", happiness with big upgrades”.