COUPLETS

TitleCOUPLETS
ClientCNTV/CCTV
Product / ServiceCNTV/CCTV
CategoryA15. Charities, Public Health, Safety & Awareness Messages
EntrantMcCANN WORLDGROUP Shanghai, CHINA
Entrant Company McCANN WORLDGROUP Shanghai, CHINA
Advertising Agency McCANN WORLDGROUP Shanghai, CHINA
Production Company WAH FILM Shanghai, CHINA

Brief Explanation

Couplets is passed down for thousands of years of Chinese traditional which content often represents each family’s tradition and the next year's vision of the future. CCTV/CNTV therefore held a Spring Festival couplets competition, the TVC wants to encourage people to submit their own couplets works, showing every family’s "China dream". Each family eagerly is looking forward to the reunion during Chinese New Year. We hopes by the couplets show family tradition which can arouse each family’s love of family. And the couplet is the best carrier to the yearning for home. No words like the longing for home, when people enter the house, all the emotions are like ink’s expansion.

Credits

Name Company Position
Tomaz Mok Mccann Worldgroup Shanghai Chairman
Jeremy Guo Mccann Worldgroup Shanghai Creative Director
Hesky Lu McCann Worldgroup Shanghai Creative Director
Kris Yang McCann Worldgroup Shanghai Senior Art Director
Cheng Cheng Mccann Worldgroup Shanghai Agency Producer