CHANGE FOR THE BETTER

TitleCHANGE FOR THE BETTER
ClientWYETH NUTRITIONAL (CHINA) CO.
Product / ServiceWYETH
CategoryA14. Corporate Image & Communication
EntrantMcCANN WORLDGROUP Shanghai, CHINA
Entrant Company McCANN WORLDGROUP Shanghai, CHINA
Advertising Agency McCANN WORLDGROUP Shanghai, CHINA
Production Company MILI FILMS Shanghai, CHINA

Brief Explanation

In 2015, Wyeth Gold comes to its 100th year. In the past hundred years, Wyeth has always been one of the top infant milk powder brands. From inventing the formula milk powder to keeping improving the formula, Wyeth has taken on six out of ten recognized innovations in modern milk powder history. It can be said that Wyeth has lead the industry for hundred years by keep changing. So we decided to use "CHANGEā€ as our creative concept, and launched the brand campaign by telling the stories about the changes parents have gone through. This TVC is the first launched one among the whole campaign.

Credits

Name Company Position
Stephen Mui Mccann Worldgroup Shanghai Chief Integrated Creative Officer
Tomaz Mok Mccann Worldgroup Shanghai Chairman
Manco Wei McCann Worldgroup Shanghai Creative Director
Jiayi Xu McCann Worldgroup Shanghai Associate Creative Director
Pipi Liang Mccann Worldgroup Shanghai Associate Creative Director
Jojo Xi Mccann Worldgroup Shanghai Senior Art Director
James Jiang Mccann Worldgroup Shanghai Associate Creative Director
Eric Lu Mccann Worldgroup Shanghai Senior Art Director
Konige Wang Mccann Worldgroup Shanghai Art Director
George Ooi Mccann Worldgroup Shanghai Head Of Tv Production