Product / ServiceCOCA-COLA
CategoryA02. Drinks - Alcoholic & Non-Alcoholic
Entrant Company McCANN WORLDGROUP Shanghai, CHINA
Advertising Agency McCANN WORLDGROUP Shanghai, CHINA
Production Company BLACK + CAMERON Shanghai, CHINA

Brief Explanation

Summer is the most anticipated season of the year. In the past two years, based on the "Share a Coke" platform the "nickname bottle" and "lyrics bottle" was a great success. This summer, with the continuation of the dramatic and surprise effect, Coca-Cola launches the "movie quote bottles." As the first blockbuster film, we added exciting elements by letting the dinosaurs back to earth. We have a large classic dinosaur and a human chasing for the delicious taste of Coca-Cola. In the beginning of the film, it seems like the dinosaur’s goal is the human, but in the end we realize the dinosaur’s goal is to drink a bottle of Coca-Cola. Hearty dramatic performance makes people desire for the delicious taste of Coca-Cola while adding drama to your summer.


Name Company Position
Tomaz Mok Mccann Worldgroup Shanghai Chairman
Jeremy Guo Mccann Worldgroup Shanghai Creative Director
Hesky Lu McCann Worldgroup Shanghai Creative Director
Cia Hatzi Mccann Worldgroup Shanghai Regional Business Director
Grace Fong McCann Worldgroup Shanghai Group Account Director
Sally Nghiem McCann Worldgroup Shanghai Senior Account Manager
Christine Chen McCann Worldgroup Shanghai Agency Producer
Jay Caplan McCann Worldgroup Shanghai Planner