CALL HER NAME

TitleCALL HER NAME
ClientPOLA
Product / ServiceRED B.A
CategoryA04. Cosmetics, Beauty, Toiletries and Pharmacy
EntrantHAKUHODO Tokyo, JAPAN
Entrant Company HAKUHODO Tokyo, JAPAN
Advertising Agency HAKUHODO Tokyo, JAPAN
PR Agency CYBERCASTING & PR (CCPR) Tokyo, JAPAN
Production Company TOKYO Tokyo, JAPAN

Brief Explanation

When Japanese women get married and have children, there is a custom of no longer being called by their first name by their partners, but rather as “Mommy” or “Mom” as their children call them. This film summarizes the scientific experiment that we actually conducted on 19 mothers who are usually no longer called by their first name. We measured the change in the level of hormones that occurred within their bodies when the mothers were once again called out by their first name. The results led us to understand that by calling the women by their first name increased the level of oxytocin, which is one of the “beauty hormones.”

Credits

Name Company Position
Shota Hatanaka Hakuhodo Creative Director
Taiga Matsuguma Hakuhodo Art Director
Aika Tamiya Hakuhodo Copywriter
Toshiyuki Takei Tokyo/Taiyokikaku Co./Ltd. Producer
Kazuma Kitada Tokyo/Taiyokikaku Co./Ltd. Director
Makoto Takahashi Tokyo/Taiyokikaku Co./Ltd. Production Manager
Yuri Ebina Taiyokikaku Co./Ltd. Production Manager
Rintaro Kozasa Tokyo/Taiyokikaku Co./Ltd. Production Manager
Tomoya Tajima Taiyokikaku Co./Ltd. Production Manager
Shingo Ikeura Freelance DP
Horoki Nishigaya Freelance Lighting
Naoki Yamada Freelance Stylist
Mayu ACE Hairmake
Thomas Suess Audioforce Music
Robert "Robster" Henke Freelance Songwriting
Michinari Maeda Taiyokikaku Co./Ltd. Editor
Tomohiko Kaminogo McRay Editor
Kanako Kawase McRay Mixer
Kohei Suetani CCPR PR
Yositaka Matsuura Hakuhodo Strategic planner