DAVID'S STORY

TitleDAVID'S STORY
ClientCGU
Product / ServiceSMALL BUSINESS INSURANCE
CategoryB03. Branded Content & Entertainment Film
EntrantCUMMINS & PARTNERS Melbourne, AUSTRALIA
Entrant Company CUMMINS & PARTNERS Melbourne, AUSTRALIA
Advertising Agency CUMMINS & PARTNERS Melbourne, AUSTRALIA
Media Agency MEDIACOM Melbourne, AUSTRALIA
Production Company THE GLUE SOCIETY Sydney, AUSTRALIA

Brief Explanation

Australia's highest-rating morning television program is Sunrise on Channel Seven. In 2014, Sunrise broke one of the biggest stories of the year: bushfires in the Blue Mountains region in eastern Australia. Many small businesses were lost - CGU Insurance customers among them. 12 months on, most had begun to recover, but none more so than nursery owner, David Sonter. His business was booming. With the first anniversary of the bushfires approaching, we knew that Sunrise, having first broken the story, would be planning their own special coverage of events. So we asked them to include one more, for CGU Insurance. We wanted to surprise David Sonter live on air, during the Sunrise broadcast, with an emotional film about his remarkable recovery. Two minutes of CGU Insurance branded content with a live cross from a remote rural town, our 'Sunrise Surprise' was an Australian first.

Credits

Name Company Position
Jim Ingram Cummins & Partners Executive Creative Director
Ben Couzens Cummins & Partners Executive Creative Director
Doogie Chapman Cummins & Partners Creative Director
Connor Beaver Cummins & Partners Art Director
Georgina Pownall Cummins & Partners Group Account Director
Victoria Berenger Cummins & Partners Integration Manager
Paul Bruty The Glue Society Project Director
Peter Baker The Glue Society Project Director
Helen Morahan Will O'rourke Producer
Tim Parrington The Butchery Editor