Brief Explanation

Australia's highest-rating morning television program is Sunrise on Channel Seven. In 2014, Sunrise broke one of the biggest stories of the year: bushfires in the Blue Mountains region in eastern Australia. Many small businesses were lost - CGU Insurance customers among them. 12 months on, most had begun to recover, but none more so than nursery owner, David Sonter. His business was booming. With the first anniversary of the bushfires approaching, we knew that Sunrise, having first broken the story, would be planning their own special coverage of events. So we asked them to include one more, for CGU Insurance. We wanted to surprise David Sonter live on air, during the Sunrise broadcast, with an emotional film about his remarkable recovery. Two minutes of CGU Insurance branded content with a live cross from a remote rural town, our 'Sunrise Surprise' was an Australian first.