THE PERFORMANCE PIECE

TitleTHE PERFORMANCE PIECE
ClientALFA ROMEO
Product / ServiceAUTOMOTIVE
CategoryB01. Internet Film
EntrantCUMMINS & PARTNERS Melbourne, AUSTRALIA
Entrant Company CUMMINS & PARTNERS Melbourne, AUSTRALIA
Advertising Agency CUMMINS & PARTNERS Melbourne, AUSTRALIA
Production Company GUILTY CONTENT Melbourne, AUSTRALIA

Brief Explanation

For the first time ever, the performance of a car is translated through the power of operatic voice, live. In celebration of 105 years, Alfa Romeo presents: The Performance Piece. Watch as an opera singer performs a lap of a racetrack, perfectly replicating the exhaust note of the Alfa, her sheet music – the tachometer of the Giulietta.

Credits

Name Company Position
Jim Ingram Cummins & Partners Executive Creative Director
Ben Couzens Cummins & Partners Executive Creative Director
Aaron Lipson Cummins & Partners Senior Art Director
Chris Ellis Cummins & Partners Senior Copywriter
Andrew Rovenko Cummins & Partners Digital Technologist
Sang-Wun Kim Cummins & Partners Digittal Creative
Maurice Moynihan Cummins & Partners Digital Creative
Jacob Redding Cummins & Partners Designer
Rowan Hammerton Cummins & Partners Designer
Theo Erasmus Cummins & Partners Strategy
Katherine Muir Cummins & Partners Agency Producer
Magdalina Triantafyllidis Cummins & Partners Account Director
Christopher Tovo Guilty Productions Director
Ryan Brett Manimal Editor
Jason Byrne Guilty Productions Executive Producer
Paul Baxter Risk Sound Sound Engineer
Nikia Shepherd Cummins & Partners Account Manager
Tom Davies Guilty Productions Producer
Zac Loo Fiat Chrysler Australia Director of Marketing and Product Strategy
Ashlin Moore Fiat Chrysler Australia Senior Advertising Manager
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