Title | THE PERFORMANCE PIECE |
Brand | ALFA ROMEO |
Product / Service | AUTOMOTIVE |
Category | B01. Internet Film |
Entrant | CUMMINS & PARTNERS Melbourne, AUSTRALIA |
Entrant Company | CUMMINS & PARTNERS Melbourne, AUSTRALIA |
Advertising Agency | CUMMINS & PARTNERS Melbourne, AUSTRALIA |
Production Company | GUILTY CONTENT Melbourne, AUSTRALIA |
Name | Company | Position |
---|---|---|
Jim Ingram | Cummins & Partners | Executive Creative Director |
Ben Couzens | Cummins & Partners | Executive Creative Director |
Aaron Lipson | Cummins & Partners | Senior Art Director |
Chris Ellis | Cummins & Partners | Senior Copywriter |
Andrew Rovenko | Cummins & Partners | Digital Technologist |
Sang-Wun Kim | Cummins & Partners | Digittal Creative |
Maurice Moynihan | Cummins & Partners | Digital Creative |
Jacob Redding | Cummins & Partners | Designer |
Rowan Hammerton | Cummins & Partners | Designer |
Theo Erasmus | Cummins & Partners | Strategy |
Katherine Muir | Cummins & Partners | Agency Producer |
Magdalina Triantafyllidis | Cummins & Partners | Account Director |
Christopher Tovo | Guilty Productions | Director |
Ryan Brett | Manimal | Editor |
Jason Byrne | Guilty Productions | Executive Producer |
Paul Baxter | Risk Sound | Sound Engineer |
Nikia Shepherd | Cummins & Partners | Account Manager |
Tom Davies | Guilty Productions | Producer |
Zac Loo | Fiat Chrysler Australia | Director of Marketing and Product Strategy |
Ashlin Moore | Fiat Chrysler Australia | Senior Advertising Manager |
For the first time ever, the performance of a car is translated through the power of operatic voice, live. In celebration of 105 years, Alfa Romeo presents: The Performance Piece. Watch as an opera singer performs a lap of a racetrack, perfectly replicating the exhaust note of the Alfa, her sheet music – the tachometer of the Giulietta.