A SPORT YOU CAN PLAY FOREVER

TitleA SPORT YOU CAN PLAY FOREVER
ClientTENNIS AUSTRALIA
Product / ServiceHOTSHOTS
CategoryA09. Travel, Transport & Tourism, Entertainment & Leisure
EntrantCUMMINS & PARTNERS Melbourne, AUSTRALIA
Entrant Company CUMMINS & PARTNERS Melbourne, AUSTRALIA
Advertising Agency CUMMINS & PARTNERS Melbourne, AUSTRALIA
Production Company OTTO EMPIRE Melbourne, AUSTRALIA

Brief Explanation

This campaign is based on a truth that many sports played by kids today won't accompany them throughout their lives. Hotshots in comparison, is a tennis program specifically designed to teach kids to play tennis with confidence early on, setting them up for a lifetime of play. In this campaign we see men and women well past their prime attempting to perform the sport they did as children, with amusing results. The message: tennis is a sport you can play forever.

Credits

Name Company Position
Ben Couzens Cummins & Partners Executive Creative Director
Jim Ingram Cummins & Partners Executive Creative Director
Chris Ellis Cummins & Partners Copywriter
Aaron Lipson Cummins & Partners Art Director
Frank Trobbiani Cummins & Partners Art Director
Katherine Muir Cummins & Partners Agency Producer
Virginia Pracht Cummins & Partners Planner
Hayden Isaacs Cummins & Partners Group Account Director
Leah Champion Cummins & Partners Account Director
Katie O'callaghan Cummins/Partners Account Director
Brendan Gibbons Otto Empire Director
Jo de Fina Otto Empire Executive Producer
Joel Betts freelance Director Of Photography
Jessica Mutascio The Editors Editor
Elizabeth Rocka freelance Producer
Jo Juler Tennis Australia Marketing Director
Sally Hooper Tennis Australia Marketing Manager
Paul Baxter Risk Sound Sound Engineer