Product / ServiceHARDWARE STORE
CategoryA08. Retail stores, restaurants & fast food outlets
Entrant Company CUMMINS & PARTNERS Melbourne, AUSTRALIA
Advertising Agency CUMMINS & PARTNERS Melbourne, AUSTRALIA
Production Company OTTO EMPIRE Melbourne, AUSTRALIA

Brief Explanation

Somewhere along the line, the competition has turned hardware soft. It's hardware, not software. While competitors are comfortable selling soft furnishings like occasional throw cushions, Aussie retailer Home Hardware thinks a true hardware store should resemble one, not an extension of the hardware aisle in the supermarket. So listen to the harder, more knowledgeable you and do the job properly. Come to the place that’s giving hardware its balls back.


Name Company Position
Ben Couzens Cummins & Partners Executive Creative Director
Jim Ingram Cummins & Partners Executive Creative Director
Aaron Lipson Cummins & Partners Senior Art Director
Chris Ellis Cummins & Partners Senior Copywriter
Frank Trobbiani Cummins & Partners Senior Art Director
Michael Davey Cummins & Partners Senior Copywriter
Justin Reardon Otto Empire Director
Jo de Fina Otto Empire Executive Producer
Bill Doig Otto Empire Executive Producer
Elitabeth Rocka Freelance Producer
Adam Ferrier Cummins & Partners Chief Strategy Officer
Rodney Moosek Cummins & Partners Group Account Director
Naomi Nienaber Cummins & Partners Agency Producer
Dom Counahan Cummins & Partners Account Manager
Dave Whittaker The Editors Editor
Kevin Lillie Home Timber & Hardware Head of Marketing
Terri Cain Home Timber & Hardware Brand Manager
Neena Tulaskar Home Timber & Hardware Brand Specialist