WHAT ARE THE CHANCES? 'NUNS'

TitleWHAT ARE THE CHANCES? 'NUNS'
ClientRAC WA
Product / ServiceROADSIDE ASSISTANCE
CategoryA07. Cars & Automotive Services
EntrantJ. WALTER THOMPSON Sydney, AUSTRALIA
Entrant Company J. WALTER THOMPSON Sydney, AUSTRALIA
Advertising Agency J. WALTER THOMPSON Sydney, AUSTRALIA
Media Agency INITIATIVE Perth, AUSTRALIA
Production Company PHOTOPLAY FILMS Sydney, AUSTRALIA
Production Company 2 NYLON STUDIOS Sydney, AUSTRALIA
Production Company 3 FRAME SET AND MATCH Sydney, AUSTRALIA

Brief Explanation

To highlight the fact that a car breaks down every minute and to combat the thought that "it won't happen to me" we created the 'What Are The Chances?' Campaign, which shows unlikely events in fact being quite likely when involving a car breaking down.

Credits

Name Company Position
Simon Langley J. Walter Thompson Sydney Executive Creative Director
Davood Tabeshfar J. Walter Thompson Perth Creative Director
Patrick Allenby J. Walter Thompson Sydney Art Director
Elliott White J. Walter Thompson Sydney Copywriter
Lauren Mestichelli J. Walter Thompson Perth Account Director
Courtney Rowley J. Walter Thompson Perth Account Manager
Paul Friedmann J. Walter Thompson Sydney Senior Producer
Tom Noakes Photoplay Films Director
Belinda Dean Photoplay Films Producer