Title | WHAT ARE THE CHANCES? 'SICKIE' |
Brand | RAC WA |
Product / Service | ROADSIDE ASSISTANCE |
Category | A07. Cars & Automotive Services |
Entrant | J. WALTER THOMPSON Sydney, AUSTRALIA |
Entrant Company | J. WALTER THOMPSON Sydney, AUSTRALIA |
Advertising Agency | J. WALTER THOMPSON Sydney, AUSTRALIA |
Media Agency | INITIATIVE Perth, AUSTRALIA |
Production Company | PHOTOPLAY FILMS Sydney, AUSTRALIA |
Production Company 2 | NYLON STUDIOS Sydney, AUSTRALIA |
Production Company 3 | FRAME SET AND MATCH Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Simon Langley | J. Walter Thompson Sydney | Executive Creative Director |
Davood Tabeshfar | J. Walter Thompson Perth | Creative Director |
Patrick Allenby | J. Walter Thompson Sydney | Art Director |
Elliott White | J. Walter Thompson Sydney | Copywriter |
Lauren Mestichelli | J. Walter Thompson Perth | Account Director |
Courtney Rowley | J. Walter Thompson Perth | Account Manager |
Paul Friedmann | J. Walter Thompson Sydney | Senior Producer |
Tom Noakes | Photoplay Films | Director |
Belinda Dean | Photoplay Films | Producer |
To highlight the fact that a car breaks down every minute and to combat the thought that "it won't happen to me" we created the 'What Are The Chances?' Campaign, which shows unlikely events in fact being quite likely when involving a car breaking down.