SHONKY SAVERS

TitleSHONKY SAVERS
ClientRABODIRECT
Product / ServiceFINANCIAL SERVICES
CategoryB01. Internet Film
EntrantWHYBIN\TBWA GROUP SYDNEY, AUSTRALIA
Entrant Company WHYBIN\TBWA GROUP SYDNEY, AUSTRALIA
Advertising Agency WHYBIN\TBWA GROUP SYDNEY, AUSTRALIA
Media Agency ZENITHOPTIMEDIA Sydney, AUSTRALIA
Production Company REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA
Production Company 2 THE GLUE SOCIETY Sydney, AUSTRALIA

Brief Explanation

In Australia, when innocent people get ripped off they turn to trashy current affairs shows for justice. These tabloid shows are the people’s champions, sticking up for the underdogs and chasing down the ‘shonky’ bad guys. In Australian slang, ‘shonky’ is used to describe someone who is dishonest and rips people off. This TV genre is infamous in Australia for its tabloid techniques: melodramatic music, over- the-top graphics and judgmental reporters. When RaboDirect bank discovered Australians were losing billions in potential interest by keeping their savings in low interest accounts, we released this current affairs show to get people to stop ripping themselves off and switch their savings to RaboDirect.

Credits

Name Company Position
Gary McCreadie Whybin\TBWA Group Sydney Executive Creative Director
Wesley Hawes Whybin\TBWA Group Sydney Executive Creative Director
David Roberts Whybin\TBWA Group Sydney Senior Writer
Tim Chenery Whybin\TBWA Group Sydney Senior Art Director
Richie Taaffe Whybin\TBWA Group Sydney Account Director
Claire Dumont Whybin\TBWA Group Sydney Campaign Manager
Lisa Brown Whybin\TBWA Group Sydney Broadcast & Content Director
Jonathan Pitcher Whybin\TBWA Group Sydney Production Director
Beau Silvester Whybin\TBWA Group Sydney Sound Engineer
Matt Devine Revolver/The Glue Society Director
Serena Paull Revolver/The Glue Society Producer
Renee Amor RaboDirect GM, Marketing and Communications
Greg McAweeney RaboDirect Group Executive General Manager
The Butchery The Butchery Editor
Heckler Heckler Post Production
Gerrard Needham Photographer Photographer
Zenith Optimedia Zenith Optimedia Media Agency
Carmen Kalinowski RaboDirect Head of Marketing
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