MIRROR

TitleMIRROR
ClientFAW TOYOTA MOTOR SALES CO.
Product / ServiceCROWN AUTOMOBILE
CategoryA07. Cars & Automotive Services
EntrantTYO Tokyo, JAPAN
Entrant Company TYO Tokyo, JAPAN
Advertising Agency DELPHYS HAKUHODO BEIJING, CHINA
Production Company TYO Tokyo, JAPAN
Production Company 2 KNOCKONWOOD TOKYO, JAPAN

Brief Explanation

The whole new Crown from Toyota has a whole new Design language that demanded a whole new visual style that had impact and was innovative. The challenge was to create a visual experience that enhances the new signature styling without sacrificing the traditional brand values. The Crown is a lifestyle statement of style conscious elite class that appreciates high quality in every detail. Their vibrant lifestyle is reflected in the dynamic visuals of the new design. The elegant beauty of the new Crown is enhanced by creating poetry in colors and by creating rhythmic patterns using imaginative styling.

Credits

Name Company Position
Manjot Bedi TYO Inc. Creative Director/D.O.P/Director
Shigemi Sato TYO Inc. Planner
Shusaku Imai TYO Inc. Planner
Eunkyung Ko TYO Inc. Associate Creative Director
Katsumi Kameda TYO Inc. Creative Producer
Akiko Midorikawa TYO Inc. Creative Producer
Sin Yamaguchi knockonwood Inc. Producer
Yuko Ishibashi knockonwood Inc. Production Manager
David Fabra Barbecue Offline / Editor
Ruediger Chmielus Barbecue Online / VFX artist