MOM’S PREFERENCE

TitleMOM’S PREFERENCE
ClientCARREFOUR
Product / ServiceCARREFOUR
CategoryA08. Retail stores, restaurants & fast food outlets
EntrantINSPIRE ADVERTISING Taipei, CHINESE TAIPEI
Entrant Company INSPIRE ADVERTISING Taipei, CHINESE TAIPEI
Advertising Agency INSPIRE ADVERTISING Taipei, CHINESE TAIPEI
Production Company INNOVATION FILMS Tapei City, CHINESE TAIPEI

Brief Explanation

We interviewed many of our customers in store with one simple question: "What is your family members' favorite dish?" We can found that most housewives/mothers can answer this question quickly, but other members could not, moreover, they even can not be sure which dish is their family likes the almost.

Credits

Name Company Position
Peggy Hsieh Inspire Advertising Co., Ltd. Executive Creative Director
Eric Yao Inspire Advertising Co., Ltd. Creative Director
Hope Tseng Inspire Advertising Co., Ltd. Copywriter
Eric Yao Inspire Advertising Co., Ltd. Art Director
Hugo Chiang Inspire Advertising Co., Ltd. Art Director
Peggy Hsieh Inspire Advertising Co., Ltd. Copywriter
Mulder Shen Innovate Films Production Director
Kimmy Liao Innovate Films Production Producer
Edward Tai Inspire Advertising General Manager
Daphne Yu Inspire Advertising General Deputy Manager
Chien Luo Inspire Advertising Associate Account Director
Titan Liang Inspire Advertising Account Manager