WELCOME TO AIRBNB

TitleWELCOME TO AIRBNB
ClientAIRBNB
Product / ServiceAIRBNB
CategoryB01. Internet Film
EntrantTBWA\SINGAPORE, SINGAPORE
Entrant Company TBWA\SINGAPORE, SINGAPORE
Advertising Agency TBWA\SINGAPORE, SINGAPORE
Media Agency PHD SINGAPORE, SINGAPORE
Production Company SIX TOES Singapore, SINGAPORE
Production Company 2 CIRKUS Auckland, NEW ZEALAND

Brief Explanation

Airbnb is one of the world's most dynamic start-up companies, with over 1,000,000 listings globally. But there's a huge gap between knowing of Airbnb and knowing how to use it. One that's even greater in our primary market, Asia. Therefore, we needed to introduce Airbnb in a compelling way while also educating our audience. We believe that the world feels smaller when you travel. And when you're part of the Airbnb community, that feeling grows even stronger. So to tell our story - and educate people on how to use Airbnb.com - we created a small world of our own.

Credits

Name Company Position
Gary Steele TBWA\Singapore Creative Director
James Holman TBWA\Singapore Copywriter
Nuno Pestana Teixeira TBWA\Singapore Art Director
Nirmalo Wilkes, Joyce Wong, Neha Sethi TBWA\Singapore Account Management
Ruben Beijer TBWA\Singapore Strategy Director
Matthias Schuecking Airbnb APAC Head of Marketing
Jonathan Mildenhall Airbnb Chief Marketing Officer
Rachel Holbrook Airbnb Head of Global Production
Haydn Evans Sixtoes TV Executive Producer
Christian Greet, Norman Yeend Cirkus Directors
Marko Klijn Cirkus Executive Producer
Christian Greet, Andrew McGeorge Cirkus Directors of Photography
Zara Hayden, Puteri Raja Ariff Cirkus Production
Dylan Coburn Cirkus Storyboarding
Laura Dubuk Cirkus Concept Artist
Christian Greet, Gracie Spence Cirkus Lighting
Oliver Daldry Platinum & Rye Music
Norman Yeend, Dion Boothby, Barry Down, Tim Wells, Philip Stokes, Ashley Turner, Cirkus Model Making & Design
Justin Buckingham Glasshammer Model Making & Design
Sandesh Codhadu Cirkus The making of