Title | SUGAR WEDDING |
Brand | BENQ CORPORATION |
Product / Service | CONSUMER ELECTRONICS |
Category | B01. Internet Film |
Entrant | BBDO TAIWAN Taipei, CHINESE TAIPEI |
Entrant Company | BBDO TAIWAN Taipei, CHINESE TAIPEI |
Advertising Agency | BBDO TAIWAN Taipei, CHINESE TAIPEI |
Media Agency | MINDSHARE TAIWAN Taipei, CHINESE TAIPEI |
Production Company | GREATLAND FILMS Taipei, CHINESE TAIPEI |
Name | Company | Position |
---|---|---|
Lion Tsai | BBDO Taiwan | ECD |
Aibo Huang | BBDO Taiwan | CD |
Apple Wang | BBDO Taiwan | Senior Copywriter |
Jean Yang | BBDO Taiwan | Copywriter |
Jess Tsai | BBDO Taiwan | Senior Copywriter |
If Fang | BBDO Taiwan | ACD |
AJ Chen | BBDO Taiwan | Production |
Ging-zim Lo | N/A | Director |
Ying-tso Tseng | N/A | Art |
Tze-chiang Lin | N/A | Photography |
Alan Hung | BBDO Taiwan | CSD |
Connie Chu | BBDO Taiwan | AD |
Lydia Su | BBDO Taiwan | AAD |
Yuan Tan | BBDO Taiwan | AE |
Roger Hong_ | BBDO Taiwan | Planner |
Petrina Chong | BenQ Corporation | Associate VP, IMC Center |
When the family’s love grows, is the lover’s love still there? Marriage unites people who love each other into a family. However, the family life can easily dilute the existence of couple’s affection. The three online-film campaign tackles the everyday scenarios commonly occurring to the Taiwanese couples at 3 pivotal stages of marriage: The 1st anniversary, 6th anniversary and 10th anniversary. The campaign intends to raise the heat discussions among couples, and most importantly, to remind them that the romance should keep going, even if we are family.