SUGAR WEDDING

TitleSUGAR WEDDING
ClientBENQ CORPORATION
Product / ServiceCONSUMER ELECTRONICS
CategoryB01. Internet Film
EntrantBBDO TAIWAN Taipei, CHINESE TAIPEI
Entrant Company BBDO TAIWAN Taipei, CHINESE TAIPEI
Advertising Agency BBDO TAIWAN Taipei, CHINESE TAIPEI
Media Agency MINDSHARE TAIWAN Taipei, CHINESE TAIPEI
Production Company GREATLAND FILMS Taipei, CHINESE TAIPEI

Brief Explanation

When the family’s love grows, is the lover’s love still there? Marriage unites people who love each other into a family. However, the family life can easily dilute the existence of couple’s affection. The three online-film campaign tackles the everyday scenarios commonly occurring to the Taiwanese couples at 3 pivotal stages of marriage: The 1st anniversary, 6th anniversary and 10th anniversary. The campaign intends to raise the heat discussions among couples, and most importantly, to remind them that the romance should keep going, even if we are family.

Credits

Name Company Position
Lion Tsai BBDO Taiwan ECD
Aibo Huang BBDO Taiwan CD
Apple Wang BBDO Taiwan Senior Copywriter
Jean Yang BBDO Taiwan Copywriter
Jess Tsai BBDO Taiwan Senior Copywriter
If Fang BBDO Taiwan ACD
AJ Chen BBDO Taiwan Production
Ging-zim Lo N/A Director
Ying-tso Tseng N/A Art
Tze-chiang Lin N/A Photography
Alan Hung BBDO Taiwan CSD
Connie Chu BBDO Taiwan AD
Lydia Su BBDO Taiwan AAD
Yuan Tan BBDO Taiwan AE
Roger Hong_ BBDO Taiwan Planner
Petrina Chong BenQ Corporation Associate VP, IMC Center
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