INBAN LIGHT

TitleINBAN LIGHT
BrandBANK OF THE RYUKYUS
Product / ServiceINBAN LIGHT
CategoryA11. Financial Products & Services
EntrantSIMPLESHOW JAPAN Tokyo, JAPAN
Entrant Company SIMPLESHOW JAPAN Tokyo, JAPAN
Advertising Agency SIMPLESHOW JAPAN Tokyo, JAPAN
Production Company SIMPLESHOW JAPAN Tokyo, JAPAN

Credits

Name Company Position
Tetsu Yoshida simpleshow Japan Inc. Chief Executive Officer
Tadahiro Konoe simpleshow Japan Inc. Creative Director
Madoro Ishii simpleshow Japan Inc. Conceptor
Astrid Kirk simpleshow Japan Inc. Director
Nicola Thiele simpleshow Japan Inc. Art Director
Yosuke Yamamoto simpleshow Japan Inc. Illustrator, Editor
Naoya Ohtsuka simpleshow Japan Inc. Cinematographer, Editor
Tomoko Maruo simpleshow Japan Inc. Production Manager
Saori Yoshimura simpleshow Japan Inc. Production Assistant
Yuhi Noi simpleshow Japan Inc. Account Director
Yuko Makabe simpleshow Japan Inc. Account Director
Daisuke Sato Onkio Haus Inc. Sound Design Manager
Norihiro Ninomiya Onkio Haus Inc. Recording Engineer
simpleshow Academy simpleshow GmbH Supervisor

Brief Explanation

The story begins with Yui, a Japanese woman, who wants to check her bank account. She is annoyed that there is such a long queue at the ATM and even if she should come back later, she’ll have to carry her bankbook with her all day. Yui wonders if there is no alternative? The internet banking service called „Inban Light“ by Bank of the Ryukyus allows her to check her account on her smartphone, instead of having to use the ATM. Since the service is not meant for making online transactions, but only checking the status of her account, she also doesn’t have to worry about unauthorized transactions being made by hackers. The entire service is free of charge and can be registered at Bank of the Ryukyus.