Title | ADD HEART TO YOUR TREAT |
Brand | ALBA-CHUNKOOK |
Product / Service | ONLINE/WEB SERVICES |
Category | B02. Viral Film |
Entrant | ADQUA INTERACTIVE Seoul, SOUTH KOREA |
Entrant Company | ADQUA INTERACTIVE Seoul, SOUTH KOREA |
Advertising Agency | ADQUA INTERACTIVE Seoul, SOUTH KOREA |
Production Company | EARLYHIGH Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Jihyun Seo | Alba-Chunkook, Inc. | Advertiser's Supervisor |
Hyochul Lim | AdQUA Interactive | Account Supervisor |
Minku Yoon | AdQUA Interactive | Account Executive |
Hyesu Shin | AdQUA Interactive | Account Executive |
Jeonggyo Seo | AdQUA Interactive | Executive Creative Director |
Minjun Kim | AdQUA Interactive | Creative Director |
Bora Lee | AdQUA Interactive | Creative Director / Copywriter |
Yiyong Kang | AdQUA Interactive | Motion Designer |
Hunchul Chun | AdQUA Interactive | Chief Creative Officer |
Bongjin | EarlyHigh | Director |
Junyeong Kim | Freelancer | Director Of Photography |
 Sungman Park | Sound Story | Sound Mixer |
Taeho Ahn | U2Works  | Sound Design |
Daesun Kim | Locus | Editor |
Joonghyun Hwang | A'PEX | 2D |
Hyeonji Kim | Freelancer | Art Director |
The campaign started from the idea that most of people treat part-timers as the part of a process in purchase rather than as humans. Based on the survey that part-timers can be touched by worm words and gestures, we recruited 100 "kind customers" to deliver such warmth. The customers approached to the part-timers in their daily working lives and treated them warmly to show the emotions in a real camera.