ADD HEART TO YOUR TREAT

TitleADD HEART TO YOUR TREAT
ClientALBA-CHUNKOOK
Product / ServiceONLINE/WEB SERVICES
CategoryB02. Viral Film
EntrantADQUA INTERACTIVE Seoul, SOUTH KOREA
Entrant Company ADQUA INTERACTIVE Seoul, SOUTH KOREA
Advertising Agency ADQUA INTERACTIVE Seoul, SOUTH KOREA
Production Company EARLYHIGH Seoul, SOUTH KOREA

Brief Explanation

The campaign started from the idea that most of people treat part-timers as the part of a process in purchase rather than as humans. Based on the survey that part-timers can be touched by worm words and gestures, we recruited 100 "kind customers" to deliver such warmth. The customers approached to the part-timers in their daily working lives and treated them warmly to show the emotions in a real camera.

Credits

Name Company Position
Jihyun Seo Alba-Chunkook, Inc. Advertiser's Supervisor
Hyochul Lim AdQUA Interactive Account Supervisor
Minku Yoon AdQUA Interactive Account Executive
Hyesu Shin AdQUA Interactive Account Executive
Jeonggyo Seo AdQUA Interactive Executive Creative Director
Minjun Kim AdQUA Interactive Creative Director
Bora Lee AdQUA Interactive Creative Director / Copywriter
Yiyong Kang AdQUA Interactive Motion Designer
Hunchul Chun AdQUA Interactive Chief Creative Officer
Bongjin EarlyHigh Director
Junyeong Kim Freelancer Director Of Photography
 Sungman Park Sound Story Sound Mixer
Taeho Ahn U2Works  Sound Design
Daesun Kim Locus Editor
Joonghyun Hwang A'PEX 2D
Hyeonji Kim Freelancer Art Director
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