Brief Explanation

Sky is the first cable TV provider in the Philippines. But despite being in the market for 25 years, it hasn’t established any real connection with the consumers. Brand love is low and people see it as nothing more than a digibox. So in celebration of its 25th year, Sky wanted to make people realize that they have not only been with them all these years but provided endless moments of fun and entertainment through all the shows and channels they’ve enabled them to watch. The task is to create a space in the hearts and minds of the consumers and let them see Sky as a true companion and start building brand love. We captured the relationship the consumers have with Sky and brought it to life through the campaign “Me & My Sky”. The 60-seconder TVC showed a split-screen of Sky’s shows and movies interacting with subscribers, demonstrating the unique relationship between consumer and content and how Sky continues to expand their worlds and enrich their lives.