AKIBA STEALTH

TitleAKIBA STEALTH
ClientUBISOFT JAPAN
Product / ServiceASSASSIN'S CREED UNITY
CategoryB01. Internet Film
EntrantDENTSU Tokyo, JAPAN
Entrant Company DENTSU Tokyo, JAPAN
Advertising Agency DENTSU Tokyo, JAPAN
Production Company HAT Tokyo, JAPAN

Brief Explanation

“Assassin’s Creed Unity” is a video game sold over 73 million copies around the world, but is still little known in Japan. Our goal was to raise awareness and interest of the game within Japanese gamers to ultimately increase the new game’s sales in Japan. Inspired by the game’s distinctive feature, "Stealth Missions", AKIBA STEALTH is a game for real-life combining treasure hunting and hide-and-seek. With a smartphone app using the iBeacon technology, AKIBA STEALTH expands the role of mobile in brand experiences. Akihabara, Japan's biggest video-game district, was the perfect location for AKIBA STEALTH.

Credits

Name Company Position
Jyunya Tanimoto DENTSU INC. Creative Director / Copywriter / Planner / Agency Producer
Ryusuke Nanki DENTSU INC. Planning Director / Planner
Atsushi Otaki DENTSU INC. Planner / Copywriter / Agency Produce
Yosuke Shidara DENTSU INC. Agency Producer
Yusuke Kumon DENTSU INC. Account Director
Kenichi Sato DENTSU INC. Account Executive
Yusuke Mori DENTSU INC. Account Executive
Maiya Kinoshita DENTSU INC. Copywriter / PR Planner
Yuhi Shimomura DENTSU INC. Art Director
Yohei Nemoto Dentsu Public Relations INC. PR Manager
Ryo Takebayashi HAT INC. Director
Daisuke Noro HAT INC. Producer
Yoshitaka hirano Freelance Production Manager
Tetsuya Kondo Freelance Cinematographer
Koshiro Ueno Freelance Gaffer
Chiaki Matsumoto Freelance Editor
Narihito Inaba Freelance Editor
Chiaki Matsumoto ART BREAKERS Production Designer
Koyuki Kato ART BREAKERS Production Designer
Jun Katakura Freelance Music Composer
Links
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