AKIBA STEALTH
| Title | AKIBA STEALTH |
| Brand | UBISOFT JAPAN |
| Product / Service | ASSASSIN'S CREED UNITY |
| Category | B01. Internet Film |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company | DENTSU Tokyo, JAPAN |
| Advertising Agency | DENTSU Tokyo, JAPAN |
| Production Company | HAT Tokyo, JAPAN |
Credits
| Name | Company | Position |
|---|---|---|
| Jyunya Tanimoto | DENTSU INC. | Creative Director / Copywriter / Planner / Agency Producer |
| Ryusuke Nanki | DENTSU INC. | Planning Director / Planner |
| Atsushi Otaki | DENTSU INC. | Planner / Copywriter / Agency Produce |
| Yosuke Shidara | DENTSU INC. | Agency Producer |
| Yusuke Kumon | DENTSU INC. | Account Director |
| Kenichi Sato | DENTSU INC. | Account Executive |
| Yusuke Mori | DENTSU INC. | Account Executive |
| Maiya Kinoshita | DENTSU INC. | Copywriter / PR Planner |
| Yuhi Shimomura | DENTSU INC. | Art Director |
| Yohei Nemoto | Dentsu Public Relations INC. | PR Manager |
| Ryo Takebayashi | HAT INC. | Director |
| Daisuke Noro | HAT INC. | Producer |
| Yoshitaka hirano | Freelance | Production Manager |
| Tetsuya Kondo | Freelance | Cinematographer |
| Koshiro Ueno | Freelance | Gaffer |
| Chiaki Matsumoto | Freelance | Editor |
| Narihito Inaba | Freelance | Editor |
| Chiaki Matsumoto | ART BREAKERS | Production Designer |
| Koyuki Kato | ART BREAKERS | Production Designer |
| Jun Katakura | Freelance | Music Composer |
Brief Explanation
“Assassin’s Creed Unity” is a video game sold over 73 million copies around the world, but is still little known in Japan. Our goal was to raise awareness and interest of the game within Japanese gamers to ultimately increase the new game’s sales in Japan. Inspired by the game’s distinctive feature, "Stealth Missions", AKIBA STEALTH is a game for real-life combining treasure hunting and hide-and-seek. With a smartphone app using the iBeacon technology, AKIBA STEALTH expands the role of mobile in brand experiences. Akihabara, Japan's biggest video-game district, was the perfect location for AKIBA STEALTH.