7 LESSONS ABOUT SINGLE LIFE

Title7 LESSONS ABOUT SINGLE LIFE
Client7-ELEVEN
Product / Service7-ELEVEN
CategoryB03. Branded Content & Entertainment Film
EntrantDENTSU K Taipei, CHINESE TAIPEI
Entrant Company DENTSU K Taipei, CHINESE TAIPEI
Advertising Agency DENTSU K Taipei, CHINESE TAIPEI
Media Agency PRESCO NETWORKS Taipei, CHINESE TAIPEI
Production Company BOKU FILMS Taipei, CHINESE TAIPEI

Brief Explanation

“7 lessons about single life” is an online film series released on 11/11, the Singles’ Day in Taiwan. There are 7 films in this series. Adapted from true stories, different single life stories are narrated by the clerk through the first-person sight. The main characters in stories range from the middle-age husband who will do daily purchase for his wife, girl who loves pretending un-single and a guy who stays at 7-ELEVEN as home… These single people have to deal with social pressure along with their own issues. 7-ELEVEN not only accompanies them through the period of being single, but helps them gain precious lessons about life.

Credits

Name Company Position
Judy Tao Dentsu K Inc. Chief Creative Officer
Hayley Wen Dentsu K Inc. Group Creative Director
Hide Liu Dentsu K Inc. Interactive Associate Creative Director
Tiger Yang Dentsu K Inc. Associate Creative Director
Judy Tao Dentsu K Inc. Art Director
Tiger Yang Dentsu K Inc. Art Director
Barney Lin Dentsu K Inc. Art Director
Rex Chen Dentsu K Inc. Associate Art Director
Hayley Wen Dentsu K Inc. Copy Director
Ethan Wei Dentsu K Inc. Copy Director
Winnie Cheng Dentsu K Inc. Copywriter
Tony Fan Dentsu K Inc. Account Director
Ivonne Liao Dentsu K Inc. Interactive Account Manager
Serena Hsu Dentsu K Inc. Account Manager
Ivy Lin Dentsu K Inc. Agency Producer