#THISISMYNAME

Bronze Spike
Title#THISISMYNAME
ClientMAXIS MOBILE SERVICES
Product / ServiceTELECOMMUNICATIONS
CategoryA14. Corporate Image & Communication
EntrantLEO BURNETT MALAYSIA Kuala Lumpur, MALAYSIA
Entrant Company LEO BURNETT MALAYSIA Kuala Lumpur, MALAYSIA
Advertising Agency LEO BURNETT MALAYSIA Kuala Lumpur, MALAYSIA
Advertising Agency 2 ASIA PACIFIC VIDEOLAB (APV) Selangor, MALAYSIA
Media Agency MINDSHARE MALAYSIA Kuala Lumpur, MALAYSIA
Production Company RESERVOIR WORLD Kuala Lumpur, MALAYSIA

Brief Explanation

The web film tells the story of a young Chinese boy who goes on a journey to discover the meaning behind his name - Kao Sheng, which means “Tall” and “Victorious”, but contradicts his physical appearance. This is something he’s struggled with all his life, until an unfortunate event triggers him to rise to the occasion and enables him to live up to his name.

Credits

Name Company Position
Eric Cruz Leo Burnett Malaysia Executive Creative Director
Andrew Shee Leo Burnett Malaysia Creative Director
Tam Jian Zhong Leo Burnett Malaysia Creative Director
Andrew Shee Leo Burnett Malaysia Copywriter
Lee Pei Sien Leo Burnett Malaysia Copywriter
Tam Jian Zhong Leo Burnett Malaysia Art Director
Robert Kay Leo Burnett Malaysia Managing Director
Wae Lern Mak Leo Burnett Malaysia Account Manager
Melanie Ranatunga Leo Burnett Malaysia Agency Producer
Quek Shio Chuan Reservoir World Film Director
Ismail Kamarul Reservoir World Executive Producer
Adrian Lai Reservoir World Producer
Alan Yap Reservoir World Director Of Photography
Kimberly Chin Fuse Asia Music Composer
Kim Skf Fuse Asia Audio Producer