#THISISMYNAME
Bronze Spike
| Title | #THISISMYNAME |
| Brand | MAXIS MOBILE SERVICES |
| Product / Service | TELECOMMUNICATIONS |
| Category | A14. Corporate Image & Communication |
| Entrant | LEO BURNETT MALAYSIA Kuala Lumpur, MALAYSIA |
| Entrant Company | LEO BURNETT MALAYSIA Kuala Lumpur, MALAYSIA |
| Advertising Agency | LEO BURNETT MALAYSIA Kuala Lumpur, MALAYSIA |
| Advertising Agency 2 | ASIA PACIFIC VIDEOLAB (APV) Selangor, MALAYSIA |
| Media Agency | MINDSHARE MALAYSIA Kuala Lumpur, MALAYSIA |
| Production Company | RESERVOIR WORLD Kuala Lumpur, MALAYSIA |
Credits
| Name | Company | Position |
|---|---|---|
| Eric Cruz | Leo Burnett Malaysia | Executive Creative Director |
| Andrew Shee | Leo Burnett Malaysia | Creative Director |
| Tam Jian Zhong | Leo Burnett Malaysia | Creative Director |
| Andrew Shee | Leo Burnett Malaysia | Copywriter |
| Lee Pei Sien | Leo Burnett Malaysia | Copywriter |
| Tam Jian Zhong | Leo Burnett Malaysia | Art Director |
| Robert Kay | Leo Burnett Malaysia | Managing Director |
| Wae Lern Mak | Leo Burnett Malaysia | Account Manager |
| Melanie Ranatunga | Leo Burnett Malaysia | Agency Producer |
| Quek Shio Chuan | Reservoir World | Film Director |
| Ismail Kamarul | Reservoir World | Executive Producer |
| Adrian Lai | Reservoir World | Producer |
| Alan Yap | Reservoir World | Director Of Photography |
| Kimberly Chin | Fuse Asia | Music Composer |
| Kim Skf | Fuse Asia | Audio Producer |
Brief Explanation
The web film tells the story of a young Chinese boy who goes on a journey to discover the meaning behind his name - Kao Sheng, which means “Tall” and “Victorious”, but contradicts his physical appearance. This is something he’s struggled with all his life, until an unfortunate event triggers him to rise to the occasion and enables him to live up to his name.