THE POWER OF WRITING

TitleTHE POWER OF WRITING
ClientTHAI SAMSUNG ELECTRONICS CO.
Product / ServiceSAMSUNG GALAXY NOTE 4
CategoryB03. Branded Content & Entertainment Film
EntrantTHE LEO BURNETT GROUP THAILAND Bangkok, THAILAND
Entrant Company THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND
Advertising Agency THE LEO BURNETT GROUP THAILAND Bangkok, THAILAND
Media Agency STARCOM MEDIAVEST GROUP Bangkok, THAILAND
Production Company DIR4 FILMS Bangkok, THAILAND

Brief Explanation

The story of four people who had unresolved issues with their loved ones but were not brave enough to confront and talk about their true feelings. With the Power of Writing, it allowed them to form and express their real emotion in a way that saying couldn't do. Their problems got solved in the end.

Credits

Name Company Position
Sompat Trisadikun The Leo Burnett Group Thailand Chief Creative Officer
Chanyutt Boonyagate The Leo Burnett Group Thailand Executive Creative Director
Chanyutt Boonyagate The Leo Burnett Group Thailand Art Director
Sakon Khanawuthikarn The Leo Burnett Group Thailand Art Director
Sompat Trisadikun The Leo Burnett Group Thailand Art Director
Peerayot Pichitnapakul The Leo Burnett Group Thailand Copywriter
Samira Thancharoenkit The Leo Burnett Group Thailand Account Management Director
Chidlada Gabites The Leo Burnett Group Thailand Account Director
Taloengrat Punjabutrachai The Leo Burnett Group Thailand Account Executive
Rungrudee Chinpratan The Leo Burnett Group Thailand Agency Producer
Piyakarn Bootprasert DIR4 FILMS Director
Purita Thepkomakorn DIR4 FILMS Executive Producer
Nattakit Ongpaporn DIR4 FILMS Producer
Chavalit Thongkum DIR4 FILMS Editor