Title | KALLANG WAVE |
Brand | ASIA PACIFIC BREWERIES SINGAPORE |
Product / Service | TIGER BEER |
Category | B01. Internet Film |
Entrant | BBDO SINGAPORE Singapore, SINGAPORE |
Entrant Company | BBDO SINGAPORE Singapore, SINGAPORE |
Advertising Agency | BBDO SINGAPORE Singapore, SINGAPORE |
Media Agency | STARCOM MEDIAVEST GROUP Singapore, SINGAPORE |
Production Company | GREAT GUNS London, UNITED KINGDOM |
Name | Company | Position |
---|---|---|
Primus Nair | BBDO Singapore | Executive Creative Director |
Gary Lim | BBDO Singapore | Art Director |
Jing Qiu | BBDO Singapore | Art Director |
Nikhil Panjwani | BBDO Singapore | Copywriter |
Luke Vijay Somasundram | BBDO Singapore | Copywriter |
Joe Braithwaite | BBDO Singapore | General Manager |
Fiona Huang | BBDO Singapore | Account Director |
Adeline Kwek | BBDO Singapore | Account Director |
Mindy Yap | BBDO Singapore | Planning Director |
Ann May Chua | BBDO Singapore | Producer |
Amanda Wu | BBDO Singapore | Traffic / Art Buyer |
It started with an old Tiger Beer crate found in an abandoned bunker, with mysterious links to a man called Chu Beng Huat. Who was he and what was his story? Singaporeans were invited to find out. Nothing unites the people of a nation like a sport, and nothing unites the people of Singapore like a football game. The Kallang Wave is a Singapore icon that has galvanised the nation for many years, rallying supporters in their cheers for the Singapore football team, even when the chips were down. But who was the man behind the iconic Kallang Wave? His name is Chu Beng Huat, and his meteoric rise forged a football-loving nation. The film explores the ‘real story’ behind the creation and how the Kallang Wave came to be a symbol of national pride, and a gesture of togetherness, captivating spectators and supporters at sporting events in Singapore’s leading arenas.