KALLANG WAVE

TitleKALLANG WAVE
ClientASIA PACIFIC BREWERIES SINGAPORE
Product / ServiceTIGER BEER
CategoryB01. Internet Film
EntrantBBDO SINGAPORE Singapore, SINGAPORE
Entrant Company BBDO SINGAPORE Singapore, SINGAPORE
Advertising Agency BBDO SINGAPORE Singapore, SINGAPORE
Media Agency STARCOM MEDIAVEST GROUP Singapore, SINGAPORE
Production Company GREAT GUNS London, UNITED KINGDOM

Brief Explanation

It started with an old Tiger Beer crate found in an abandoned bunker, with mysterious links to a man called Chu Beng Huat. Who was he and what was his story? Singaporeans were invited to find out. Nothing unites the people of a nation like a sport, and nothing unites the people of Singapore like a football game. The Kallang Wave is a Singapore icon that has galvanised the nation for many years, rallying supporters in their cheers for the Singapore football team, even when the chips were down. But who was the man behind the iconic Kallang Wave? His name is Chu Beng Huat, and his meteoric rise forged a football-loving nation. The film explores the ‘real story’ behind the creation and how the Kallang Wave came to be a symbol of national pride, and a gesture of togetherness, captivating spectators and supporters at sporting events in Singapore’s leading arenas.

Credits

Name Company Position
Primus Nair BBDO Singapore Executive Creative Director
Gary Lim BBDO Singapore Art Director
Jing Qiu BBDO Singapore Art Director
Nikhil Panjwani BBDO Singapore Copywriter
Luke Vijay Somasundram BBDO Singapore Copywriter
Joe Braithwaite BBDO Singapore General Manager
Fiona Huang BBDO Singapore Account Director
Adeline Kwek BBDO Singapore Account Director
Mindy Yap BBDO Singapore Planning Director
Ann May Chua BBDO Singapore Producer
Amanda Wu BBDO Singapore Traffic / Art Buyer
Links
Entry URL