CHICKEN RICE
| Title | CHICKEN RICE |
| Brand | ASIA PACIFIC BREWERIES SINGAPORE |
| Product / Service | TIGER BEER |
| Category | B01. Internet Film |
| Entrant | BBDO SINGAPORE Singapore, SINGAPORE |
| Entrant Company | BBDO SINGAPORE Singapore, SINGAPORE |
| Advertising Agency | BBDO SINGAPORE Singapore, SINGAPORE |
| Media Agency | STARCOM MEDIAVEST GROUP Singapore, SINGAPORE |
| Production Company | GREAT GUNS London, UNITED KINGDOM |
Credits
| Name | Company | Position |
|---|---|---|
| Primus Nair | BBDO Singapore | Executive Creative Director |
| Gary Lim | BBDO Singapore | Art Director |
| Jing Qiu | BBDO Singapore | Art Director |
| Nikhil Panjwani | BBDO Singapore | Copywriter |
| Luke Vijay Somasundram | BBDO Singapore | Copywriter |
| Joe Braithwaite | BBDO Singapore | General Manager |
| Fiona Huang | BBDO Singapore | Account Director |
| Adeline Kwek | BBDO Singapore | Account Director |
| Mindy Yap | BBDO Singapore | Planning Director |
| Ann May Chua | BBDO Singapore | Producer |
| Amanda Wu | BBDO Singapore | Traffic / Art Buyer |
Brief Explanation
Haven’t you ever wondered where Chicken Rice comes from? Nation upon nation have tried to lay claim to the delicious dish, but what if we could tell you the truth about its origins? From an enigmatic account uncovered in an abandoned bunker, Tiger Beer has pieced together the shocking truth behind Chicken Rice. The truth about the government agent assigned to crack down on the feathery foes. The truth of about his fowl suffering. And the truth about his singular triumph, the victory that changed the world forever. This film is the interview with the man himself and the ‘real story’ behind how Singapore’s national dish came to be.