CHICKEN RICE

TitleCHICKEN RICE
ClientASIA PACIFIC BREWERIES SINGAPORE
Product / ServiceTIGER BEER
CategoryB01. Internet Film
EntrantBBDO SINGAPORE Singapore, SINGAPORE
Entrant Company BBDO SINGAPORE Singapore, SINGAPORE
Advertising Agency BBDO SINGAPORE Singapore, SINGAPORE
Media Agency STARCOM MEDIAVEST GROUP Singapore, SINGAPORE
Production Company GREAT GUNS London, UNITED KINGDOM

Brief Explanation

Haven’t you ever wondered where Chicken Rice comes from? Nation upon nation have tried to lay claim to the delicious dish, but what if we could tell you the truth about its origins? From an enigmatic account uncovered in an abandoned bunker, Tiger Beer has pieced together the shocking truth behind Chicken Rice. The truth about the government agent assigned to crack down on the feathery foes. The truth of about his fowl suffering. And the truth about his singular triumph, the victory that changed the world forever. This film is the interview with the man himself and the ‘real story’ behind how Singapore’s national dish came to be.

Credits

Name Company Position
Primus Nair BBDO Singapore Executive Creative Director
Gary Lim BBDO Singapore Art Director
Jing Qiu BBDO Singapore Art Director
Nikhil Panjwani BBDO Singapore Copywriter
Luke Vijay Somasundram BBDO Singapore Copywriter
Joe Braithwaite BBDO Singapore General Manager
Fiona Huang BBDO Singapore Account Director
Adeline Kwek BBDO Singapore Account Director
Mindy Yap BBDO Singapore Planning Director
Ann May Chua BBDO Singapore Producer
Amanda Wu BBDO Singapore Traffic / Art Buyer
Links
Entry URL