Title | OLD RECORD? |
Brand | APPLE |
Product / Service | APPLE |
Category | A14. Corporate Image & Communication |
Entrant | TBWA\MEDIA ARTS LAB Shanghai, CHINA |
Entrant Company | TBWA\MEDIA ARTS LAB Shanghai, CHINA |
Advertising Agency | TBWA\MEDIA ARTS LAB Shanghai, CHINA |
Media Agency | OMD CHINA Shanghai, CHINA |
Production Company | POST PRODUCTION OFFICE Hong Kong, HONG KONG |
Name | Company | Position |
---|---|---|
Chien Hwang | TBWA \ Media Arts Lab | Creative Director |
Stephen Kong | TBWA \ Media Arts Lab | Creative Director |
Kelly Lee | TBWA \ Media Arts Lab | Director of Client Services |
Rachel Macbeth | TBWA \ Media Arts Lab | Director of Planning |
Joseph Lau | TBWA \ Media Arts Lab | Senior Art Director |
Hao Dong | TBWA \ Media Arts Lab | Senior Copywriter |
Veronica Soong | TBWA \ Media Arts Lab | Junior Copywriter |
Wendy Leung | TBWA \ Media Arts Lab | Senior Producer |
Josie Lee | TBWA \ Media Arts Lab | Producer |
Tak Yin Kwong | TBWA \ Media Arts Lab | Assistant Producer |
Ken Nakamura | TBWA \ Media Arts Lab | Management Supervisor |
Maggie Yau | TBWA \ Media Arts Lab | Account Supervisor |
Gloria Chan | TBWA \ Media Arts Lab | Account Executive |
Ellen Soh | TBWA \ Media Arts Lab | Account Executive |
Reynaldo Canlas Jr. | TBWA \ Media Arts Lab | Senior Planner |
Phoebe He | TBWA \ Media Arts Lab | Junior Planner |
Benny Zhang | TBWA \ Media Arts Lab | Business Affairs Manager |
Ann Hui | Post Production Office Limited | Director |
William Chang Suk Ping | Post Production Office Limited | Art Director |
Christopher Doyle | Post Production Office Limited | DOP |
In this spot, we see a young girl who returns to her grandmother’s home for a family reunion during the CNY holiday. Here, she discovers an old, grainy demo recording of her grandmother singing, a lost memory of life long ago. She uses her Mac to re-record this vintage record, and creates a digital duet which becomes a heartfelt holiday gift, bringing a bittersweet smile like the song title for her grandmother. The song is "Forever Smile," sung by the 1940s acclaimed singer Zhou Xuan, who earned the nickname “Golden Voice.”