OLD RECORD?

TitleOLD RECORD?
ClientAPPLE
Product / ServiceAPPLE
CategoryA14. Corporate Image & Communication
EntrantTBWA\MEDIA ARTS LAB Shanghai, CHINA
Entrant Company TBWA\MEDIA ARTS LAB Shanghai, CHINA
Advertising Agency TBWA\MEDIA ARTS LAB Shanghai, CHINA
Media Agency OMD CHINA Shanghai, CHINA
Production Company POST PRODUCTION OFFICE Hong Kong, HONG KONG

Brief Explanation

In this spot, we see a young girl who returns to her grandmother’s home for a family reunion during the CNY holiday. Here, she discovers an old, grainy demo recording of her grandmother singing, a lost memory of life long ago. She uses her Mac to re-record this vintage record, and creates a digital duet which becomes a heartfelt holiday gift, bringing a bittersweet smile like the song title for her grandmother. The song is "Forever Smile," sung by the 1940s acclaimed singer Zhou Xuan, who earned the nickname “Golden Voice.”

Credits

Name Company Position
Chien Hwang TBWA \ Media Arts Lab Creative Director
Stephen Kong TBWA \ Media Arts Lab Creative Director
Kelly Lee TBWA \ Media Arts Lab Director of Client Services
Rachel Macbeth TBWA \ Media Arts Lab Director of Planning
Joseph Lau TBWA \ Media Arts Lab Senior Art Director
Hao Dong TBWA \ Media Arts Lab Senior Copywriter
Veronica Soong TBWA \ Media Arts Lab Junior Copywriter
Wendy Leung TBWA \ Media Arts Lab Senior Producer
Josie Lee TBWA \ Media Arts Lab Producer
Tak Yin Kwong TBWA \ Media Arts Lab Assistant Producer
Ken Nakamura TBWA \ Media Arts Lab Management Supervisor
Maggie Yau TBWA \ Media Arts Lab Account Supervisor
Gloria Chan TBWA \ Media Arts Lab Account Executive
Ellen Soh TBWA \ Media Arts Lab Account Executive
Reynaldo Canlas Jr. TBWA \ Media Arts Lab Senior Planner
Phoebe He TBWA \ Media Arts Lab Junior Planner
Benny Zhang TBWA \ Media Arts Lab Business Affairs Manager
Ann Hui Post Production Office Limited Director
William Chang Suk Ping Post Production Office Limited Art Director
Christopher Doyle Post Production Office Limited DOP