YOU'RE BETTER ON BEEF

Short List
TitleYOU'RE BETTER ON BEEF
ClientMEAT & LIVESTOCK AUSTRALIA
Product / ServiceBEEF
CategoryA01. Food
EntrantBMF ADVERTISING Sydney, AUSTRALIA
Entrant Company BMF ADVERTISING Sydney, AUSTRALIA
Advertising Agency BMF ADVERTISING Sydney, AUSTRALIA
Production Company REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA

Brief Explanation

Beef is more than a meal you occasionally put on the dinner table. It's the ultimate fuel for life – packed with protein, iron and essential nutrients. This film repositioned beef as a sports brand.

Credits

Name Company Position
Cam Blackley BMF Executive Creative Director
Justin Ruben BMF Creative Director
Ryan Fitzgerald BMF Art Director
Jim Curtis BMF Copywriter
David Warren BMF Strategic Planner
Simon McCrudden BMF Strategic Planner
Lincoln Grice BMF Designer
Kura Tyerman BMF Group Account Director
Pat Rowley BMF Account Director
Rose Flowers BMF Account Manager
Jenny Lee-Archer BMF Agency Producer
Katrina Morelli BMF Sound Producer
Lisa Houatchanthara BMF Project Manager
Kim Gehrig Revolver Director
Michael Ritchie & Pip Smart Revolver Executive Producers
Pip Smart Revolver Producer
Steve Jones-Evans Revolver Production Designer
Peter Sciberras Method Studios Editor
Tone Aston Rumble Studios Sound Design
Germain McMicking Revolver DoP