INFREQUENT FLYERS CLUB

Bronze Spike
TitleINFREQUENT FLYERS CLUB
ClientTIGERAIR
Product / ServiceINFREQUENT FLYERS CLUB
CategoryA09. Travel, Transport & Tourism, Entertainment & Leisure
EntrantMcCANN MELBOURNE, AUSTRALIA
Entrant Company McCANN MELBOURNE, AUSTRALIA
Advertising Agency McCANN MELBOURNE, AUSTRALIA
Production Company AIRBAG PRODUCTIONS Melbourne, AUSTRALIA

Brief Explanation

The Tigerair Infrequent Flyers film “Chickens” was created to complement the broader integrated Infrequent Flyers campaign and aired online and in cinemas around Australia. Telling the story of a flightless bird yearning to fly, the film illustrates the Infrequent Flyers Club’s proposition of “Don’t Fly Much, Join the Club”. The film starts as brave chicken turns on a tape deck with a single peck, a cover “Wind Beneath Your Wings” by Bette Midler begins to play. More than a ballad, the song speaks to the strength and power of belief in driving people towards what they never thought possible, and as our chicken hesitantly begins to beat its wings, the tune is picked up with a growing cacophony of squawking through the barn. Whether lifted by support or sheer determination, our chicken flies towards an open barn window, pausing only once as it sees a Tigerair airplane fly past. With its daily ritual complete, a single tear rolls down its feathered cheek and the camera flies past the chicken to the blue sky beyond. Tigerair Infrequent Flyers. Don’t fly much? Join the club.

Credits

Name Company Position
John Mescall McCann Melbourne Executive Creative Director
Pat Baron McCann Melbourne Executive Creative Director
David Ponce de Leon McCann Melbourne Creative Director
Pat Baron McCann Melbourne Art Director
Andrew Jones McCann Melbourne Art Director
Andrew Jones McCann Melbourne Associate Creative Director
Scott Hall McCann Melbourne Designer
Dave Budd McCann Melbourne Designer
Alex Wadelton McCann Melbourne Copywriter
John Mescall McCann Melbourne Copywriter
Adrian Mills McCann Melbourne Managing Director
Tony Prysten McCann Melbourne Digital Director
Joe Guario McCann Melbourne Senior Digital Producer
Will Hollosy McCann Melbourne Senior Account Manager
Serrin Dewar McCann Melbourne Group Account Director
Alec Hussain McCann Melbourne Group Account Director
Danish Chan McCann Melbourne Senior Planner
Victoria Conners McCann Melbourne Agency Producer
Chelsea Nieper McCann Melbourne Agency Producer