Title	INFREQUENT FLYERS CLUB
Client	TIGERAIR
Product / Service	INFREQUENT FLYERS CLUB
Category	A09. Travel, Transport & Tourism, Entertainment & Leisure
Entrant	McCANN MELBOURNE, AUSTRALIA
Entrant Company	McCANN MELBOURNE, AUSTRALIA
Advertising Agency	McCANN MELBOURNE, AUSTRALIA
Production Company	AIRBAG PRODUCTIONS Melbourne, AUSTRALIA

Credits

Name	Company	Position
John Mescall	McCann Melbourne	Executive Creative Director
Pat Baron	McCann Melbourne	Executive Creative Director
David Ponce de Leon	McCann Melbourne	Creative Director
Pat Baron	McCann Melbourne	Art Director
Andrew Jones	McCann Melbourne	Art Director
Andrew Jones	McCann Melbourne	Associate Creative Director
Scott Hall	McCann Melbourne	Designer
Dave Budd	McCann Melbourne	Designer
Alex Wadelton	McCann Melbourne	Copywriter
John Mescall	McCann Melbourne	Copywriter
Adrian Mills	McCann Melbourne	Managing Director
Tony Prysten	McCann Melbourne	Digital Director
Joe Guario	McCann Melbourne	Senior Digital Producer
Will Hollosy	McCann Melbourne	Senior Account Manager
Serrin Dewar	McCann Melbourne	Group Account Director
Alec Hussain	McCann Melbourne	Group Account Director
Danish Chan	McCann Melbourne	Senior Planner
Victoria Conners	McCann Melbourne	Agency Producer
Chelsea Nieper	McCann Melbourne	Agency Producer

Brief Explanation

The Tigerair Infrequent Flyers film “Chickens” was created to complement the broader integrated Infrequent Flyers campaign and aired online and in cinemas around Australia. Telling the story of a flightless bird yearning to fly, the film illustrates the Infrequent Flyers Club’s proposition of “Don’t Fly Much, Join the Club”. The film starts as brave chicken turns on a tape deck with a single peck, a cover “Wind Beneath Your Wings” by Bette Midler begins to play. More than a ballad, the song speaks to the strength and power of belief in driving people towards what they never thought possible, and as our chicken hesitantly begins to beat its wings, the tune is picked up with a growing cacophony of squawking through the barn. Whether lifted by support or sheer determination, our chicken flies towards an open barn window, pausing only once as it sees a Tigerair airplane fly past. With its daily ritual complete, a single tear rolls down its feathered cheek and the camera flies past the chicken to the blue sky beyond. Tigerair Infrequent Flyers. Don’t fly much? Join the club.