Brief Explanation

The Tigerair Infrequent Flyers film “Chickens” was created to complement the broader integrated Infrequent Flyers campaign and aired online and in cinemas around Australia. Telling the story of a flightless bird yearning to fly, the film illustrates the Infrequent Flyers Club’s proposition of “Don’t Fly Much, Join the Club”. The film starts as brave chicken turns on a tape deck with a single peck, a cover “Wind Beneath Your Wings” by Bette Midler begins to play. More than a ballad, the song speaks to the strength and power of belief in driving people towards what they never thought possible, and as our chicken hesitantly begins to beat its wings, the tune is picked up with a growing cacophony of squawking through the barn. Whether lifted by support or sheer determination, our chicken flies towards an open barn window, pausing only once as it sees a Tigerair airplane fly past. With its daily ritual complete, a single tear rolls down its feathered cheek and the camera flies past the chicken to the blue sky beyond. Tigerair Infrequent Flyers. Don’t fly much? Join the club.