BAKAKKOII/NG

TitleBAKAKKOII/NG
ClientNISSIN FOODS HOLDINGS CO.
Product / ServiceCUPNOODLE
CategoryA01. Food
EntrantSODA! COMMUNICATIONS Tokyo, JAPAN
Entrant Company SODA! COMMUNICATIONS Tokyo, JAPAN
Advertising Agency DENTSU Tokyo, JAPAN
Production Company SODA! COMMUNICATIONS Tokyo, JAPAN

Brief Explanation

Almost late, a high school girl is running with her friends to get to school on time. As she makes her way to class, she and her friends pull off one bakakkoi trick (literally “stupid–cool,” or ultimately pointless but impressive trick) after another, starting with kicking her shoes into the shoe box at the school’s entrance. By showing teenagers full of life and having a great time, the commercial appeals the idea that Cup Noodle – which is full of tasty ingredients – is the perfect food for teenagers leading full lives.

Credits

Name Company Position
Ichiro Kinoshita DENTSU INC. Executive Creative Director
Kazunori Saito DENTSU INC. Executive Creative Director
Shintaro Suzuki DENTSU INC. Planner
Muneyuki Fujimoto DENTSU INC. Copywriter
Teru Tsujinaka DENTSU INC. Copywriter
Hiroyuki Kato DENTSU INC. Art Director
Takao Fukushima Dentsu Creative Force Inc. Chief Producer
Murase Kohei DENTSU CASTING AND ENTERTAINMENT INC. Casting
Yukihiro Morigaki THE DIRECTORS GUILD Director
Takuto Omameuda Soda! Communications Inc. Producer
Toshiya Konno Soda! Communications Inc. Producer
Toshiyuki Shirakawa Soda! Communications Inc. Production Manager
Yuki Nemoto copain Photographer
Katsunori Saito Light Up Company Gaffer
Yukiko Kuribayashi Production Design
KUMIKO YOSEMORI SMOOCH Inc. Costume Design
Junko Morimoto GON. Hair dresser
Ayako Okudo GON. Hair dresser
Norihiko Maeda Editor
Kazune Masutomi KOO-KI Co. Sound Design