MAKE LIFE A RIDE - JAPAN EDITION

TitleMAKE LIFE A RIDE - JAPAN EDITION
ClientBMW MOTORRAD
Product / ServiceMOTORCYCLES
CategoryB01. Internet Film
EntrantHAVAS WORLDWIDE JAPAN Tokyo, JAPAN
Entrant Company HAVAS WORLDWIDE JAPAN Tokyo, JAPAN
Advertising Agency HAVAS WORLDWIDE JAPAN Tokyo, JAPAN
Production Company CUTTERS Tokyo, JAPAN
Production Company 2 NORTH SHORE Tokyo, JAPAN
Production Company 3 ALBUQUERQUE FILM Tokyo, JAPAN

Brief Explanation

The core intention of the film was to appeal directly to current riders, to return riders and to ignite a desire for biking within potential first time riders. The moving and emotional storyline was created to appeal to those with a spirit of adventure and individual freedom. Childhood experiences, youthful obsession and a grown up desire for memorable and unique lifetime experiences are beautifully captured alongside the passion and freedom that BMW and biking brings.

Credits

Name Company Position
David Morgan Havas Worldwide Tokyo Executive Creative Director
Atsushi Ishiwata Havas Worldwide Tokyo Creative Director
Ryan McGuire Cutters Tokyo Creative Supervisor
Yukihiro Shoda Keep It Real Director
Timo Otsuki Cutters Tokyo Executive Producer
Ko Yamamoto North Shore Producer
Koichi Sakamoto Albuquerque Film Producer
Taira Kono Albuquerque Film Assistant Producer
Yuji Hashimura North Shore Production Manager
Ryoken Okamura Freelance DOP Lighting Cameraman
Megumi Irino Cutters Tokyo Post Production
Aki Mizutani Cutters Tokyo Editor
Ben Conkey Cutters Tokyo Colorist
Yusaku Yasuda Cutters Tokyo VFX Artist
Bum Bum Freelance Sound Design
Ryo Nishikawa Dearrts Mixer
Peter Moody Havas Worldwide Tokyo Managing Director
Kosuke Mizutani Havas Worldwide Tokyo Account Director
Noriyoshi Nagane Havas Worldwide Tokyo Account Executive
Links
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