BEGGING FOR LIFE 3

TitleBEGGING FOR LIFE 3
ClientTHAI HEALTH PROMOTION FOUNDATION
Product / ServiceDRINK DON’T DRIVE
CategoryA15. Charities, Public Health, Safety & Awareness Messages
EntrantDENTSU PLUS Bangkok, THAILAND
Entrant Company DENTSU PLUS Bangkok, THAILAND
Advertising Agency DENTSU PLUS Bangkok, THAILAND
Production Company PORJAI FILM Bangkok, THAILAND

Brief Explanation

“Drunk driving” – the main cause of Thailand’s road accidents, is a serious problem that continues to bring down many deaths each year. Thai Health Promotion Foundation would like to make drunk drivers realize that their irresponsible behavior can ruin any of innocent people’s life. The TVCs dramatically show a metaphor that although these innocent victims have a chance to beg for life from drunk drivers, they definitely going to die anyway. The begging moment emphasizes the message that a drunk driver is deliberately to commit a crime on the street. The series of TVCs demonstrate the seriousness through different characters to cover all types of drunk drivers who are our target audience.

Credits

Name Company Position
Subun Khow Dentsu Plus Chief Creative Officer
Supparat Thepparat Dentsu Plus Creative Director
Nattagorn Thairattanasuwan Dentsu Plus Art Director
Supparat Thepparat Dentsu Plus Art Director
Pattarapong Lapjarupong Dentsu Plus Copywriter
Subun Khow Dentsu Plus Copywriter
Monnarath Thanasai Dentsu Plus Producer
Daranee Reuknumphet Dentsu Plus Account Director
Araya Suriharn Porjai Film Director
Suphachai Supharee Porjai Film Assistant director
Anan Kaewsureekarn Porjai Film Cinematographer
Sutthichai Luangamornlert Porjai Film Cinematographer
Piyanan Sueksakarn Porjai Film Editor
Piyawan Mungkung Porjai Film Executive Production Producer
Chonlathon Chaipoomkere Porjai Film Executive Production Producer
Monrudee Nanna Porjai Film Production Producer
Jariyaporn Dokpikul Porjai Film Production manager
Siwat Homkham Porjai Film Music composer