SERENDIPITY STORIES: 0.000049

TitleSERENDIPITY STORIES: 0.000049
ClientHUIYUAN SUNTORY (SHANGHAI) BEVERAGE CO.
Product / ServiceGREEN TEA SODA
CategoryB03. Branded Content & Entertainment Film
EntrantBEIJING DENTSU ADVERTISING Beijing, CHINA
Entrant Company BEIJING DENTSU ADVERTISING Beijing, CHINA
Advertising Agency BEIJING DENTSU ADVERTISING Beijing, CHINA
Media Agency &C. Beijing, CHINA
Production Company KEY POINT PRODUCTION Shanghai, CHINA

Brief Explanation

Based on real story of serendipity in China, we created 2 stories. One is about a man and the other is about a woman. Male version is about miraculous meeting thru Weixin (Chinese SNS). Female version is fateful meeting happened because of misunderstanding caused by sign language. We made the product feature that is unusual meeting between soda and green tea relevant through these stories of serendipity.

Credits

Name Company Position
KAZUKI TSUBURAKU Beijing Dentsu Advertising CO., LTD. Executive Creative Director
MANABU HOSHINO Beijing Dentsu Advertising Co., Ltd. Senior Creative Director
ANSON CHEN Beijing Dentsu Advertising Co., Ltd. Creative Director
JASON LU Beijing Dentsu Advertising Co., Ltd. Assistant Creative Director
XIAOCHUN CHEN Beijing Dentsu Advertising Co., Ltd. Assistant Creative Director
QIAN MENG Beijing Dentsu Advertising Co., Ltd. Copy Writer
JACKY CHEN KEY PIONT PRODUCTION Producer
YING TAN KEY PIONT PRODUCTION Assistant Producer
JUNGCHI CHANG Director
WENJIE YANG Beijing Dentsu Advertising Co., Ltd. Agency Producer