MEN LIKE US LIKE RUM

Short List
TitleMEN LIKE US LIKE RUM
ClientDIAGEO
Product/ServiceBUNDABERG RUM
CategoryA02. Drinks - Alcoholic & Non-Alcoholic
EntrantLEO BURNETT SYDNEY, AUSTRALIA
Entrant Company LEO BURNETT SYDNEY, AUSTRALIA
Advertising Agency LEO BURNETT SYDNEY, AUSTRALIA
Production Company SMITH AND JONES London, UNITED KINGDOM

Brief Explanation

Bundaberg Rum wanted to refresh its image to reflect a new audience: men who enjoy spirited living and aren’t afraid to explore the world. Men like these might just work together and build a boat to sail to a far away land – or, if that doesn’t work out, they would be equally happy sharing a laugh and some rum down at the pub. Because men like us like rum. Bundaberg Rum.

Credits

Name Company Position
Andrew Oughton Diageo Marketing Manager
Adam Ballesty Diageo Marketing & Innovation Director
Katyana Armen Diageo Senior Brand Manager
Thomas Grace Diageo Assistant Brand Manager
Andy Dilallo Leo Burnett Sydney Chief Creative Officer
Vince Lagana Leo Burnett Sydney Executive Creative Director
Grant Mcaloon Leo Burnett Sydney Executive Creative Director
Pim Van Nunen Leo Burnett Sydney Creative Director
Scott Huebscher Leo Burnett Sydney Creative Director
William Doig Leo Burnett Sydney Executive TV Producer
Adrian Jung Leo Burnett Sydney Executive Print Producer
Peter Bosilkovski Leo Burnett Sydney Managing Director
Sam Mcgown Leo Burnett Sydney Account Director
Mathieu Dauner Leo Burnett Sydney SeniorPlanner
Alexandre De Franceschi/Nicoletta Rousianos The Editors Editor/Head of Production
Ulf Johansson/ Philippa Smith Smith and Jones Director/ Executive Producer
Ben Eagleton BE Telecine/grade
Ramesh Sathiah/Nathan Cavaleri Song Zu Composer
Colin Renshaw/Takeshi Takada/Drew Downes Alt VFX Vfx Supervisor/Flame Artist
Abigail Sie/Larissa Coupe Song Zu Sound Design/Producer