THE BEST FITTING TRIAL

TitleTHE BEST FITTING TRIAL
ClientEARL JEAN TAIWAN
Product / ServiceJEANS
CategoryB02. Viral Film
EntrantRULES CREATIVE Taipei, CHINESE TAIPEI
Entrant Company RULES CREATIVE Taipei, CHINESE TAIPEI
Advertising Agency RULES CREATIVE Taipei, CHINESE TAIPEI

Brief Explanation

It’s a viral Film, recording the process of a reality campaign hold in the retail store. Unsuspecting customers trying on Earl Jean Taiwan's Cool knitted Denim jeans got something of a shock when the floor of their fitting room suddenly turned into a moving treadmill, and were forced to engage in some physical activity in the process. With this mini-workout, customers got true experiences of in a funny stunt. The different reactions of these unsuspecting customers made for an amusing video and also highlighted the jeans' moisture-wicking fabric that makes them suitable for sport.

Credits

Name Company Position
Jarvis Hsieh Rules Creative Creative Director
Liv Shen Rules Creative Creative Planner
Jack Dai Rules Creative General Manager
Chase Lin Rules Creative Senior Account Manager
Angel Chin Rules Creative Special Assistant
Wei-chih Lin Rules Creative Production Designer
Tengo Hsieh Rules Creative Producer
Jeremy Tsai Dream Catcher Films Editor
Links
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