Title | BIRTHDAY PARTY |
Brand | PLUS ONE REFORM |
Product / Service | PLUS ONE REFORM |
Category | A13. Commercial Public Services |
Entrant | WASA-BE ADVERTISING Tokyo, JAPAN |
Entrant Company | WASA-BE ADVERTISING Tokyo, JAPAN |
Advertising Agency | DENTSU Tokyo, JAPAN |
Advertising Agency 2 | DENTSU Y&R Tokyo, JAPAN |
Production Company | WASA-BE ADVERTISING Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
MASAKAZU IDO | DENTSU INC. | Crearive Director/planner |
EIKI ANN | Dentsu Young & Rubicam Inc. | Crearive Director/planner |
TERU TSUJINAKA | DENTSU INC. | Planner |
TAKAYUKI TOMIOKA | DENTSU INC. | Account Executive |
SHUICHI KUDO | WASABE ADVERTISING INC. | Producer |
MIZUHO OMURA | WASABE ADVERTISING INC. | Production Manager |
SATORU OHNO | AOI Pro.Inc | Director |
SHINGO IKEURA | Freelance | Cameraman |
HIROKI NISHIGAYA | Freelance | Lighting |
The strengthening of Plus 1 Home Renovations’ brand awareness as well as the gaining of wider recognition for home remodeling services in general (which is still something unfamiliar to many in Japan). The commercials depict the hilarity that ensues when several homeowners decide to receive guests outside their door, being too ashamed of their old homes to let people in.