BIRTHDAY PARTY

TitleBIRTHDAY PARTY
BrandPLUS ONE REFORM
Product / ServicePLUS ONE REFORM
CategoryA13. Commercial Public Services
EntrantWASA-BE ADVERTISING Tokyo, JAPAN
Entrant Company WASA-BE ADVERTISING Tokyo, JAPAN
Advertising Agency DENTSU Tokyo, JAPAN
Advertising Agency 2 DENTSU Y&R Tokyo, JAPAN
Production Company WASA-BE ADVERTISING Tokyo, JAPAN

Credits

Name Company Position
MASAKAZU IDO DENTSU INC. Crearive Director/planner
EIKI ANN Dentsu Young & Rubicam Inc. Crearive Director/planner
TERU TSUJINAKA DENTSU INC. Planner
TAKAYUKI TOMIOKA DENTSU INC. Account Executive
SHUICHI KUDO WASABE ADVERTISING INC. Producer
MIZUHO OMURA WASABE ADVERTISING INC. Production Manager
SATORU OHNO AOI Pro.Inc Director
SHINGO IKEURA Freelance Cameraman
HIROKI NISHIGAYA Freelance Lighting

Brief Explanation

The strengthening of Plus 1 Home Renovations’ brand awareness as well as the gaining of wider recognition for home remodeling services in general (which is still something unfamiliar to many in Japan). The commercials depict the hilarity that ensues when several homeowners decide to receive guests outside their door, being too ashamed of their old homes to let people in.