STRINGS

Silver Spike
TitleSTRINGS
ClientTRANSPORT ACCIDENT COMMISSION
Product/ServiceTRANSPORT ACCIDENT COMMISSION
CategoryA15. Charities, Public Health, Safety & Awareness Messages
EntrantCLEMENGER BBDO MELBOURNE, AUSTRALIA
Entrant Company CLEMENGER BBDO MELBOURNE, AUSTRALIA
Advertising Agency CLEMENGER BBDO MELBOURNE, AUSTRALIA
Production Company FINCH Melbourne, AUSTRALIA
Production Company 2 BLINK PRODUCTIONS London, UNITED KINGDOM

Brief Explanation

As this film begins, we open on a tight shot of an innocent looking boy’s face. We slowly zoom out and see that he's sitting in a single car seat on a dark stage. Mysterious strings are attached to his arms and legs, and he appears to be driving an imaginary car. We continue zooming out and panning around him as he pretends to drive, even flipping on an imaginary indicator light and letting in another driver. As he continues driving, we see him pull out an imaginary mobile phone and read a text message. Suddenly he drops the phone and swerves around another driver, shaking his fist angrily as he passes. We continue zooming out, and finally see that the strings attached to him are also attached to a father figure in a car seat in front of him, like puppet and its master. The little boy’s movements mimic his father’s exactly. The words “What kind of driver are you raising?” then appear on screen.

Credits

Name Company Position
James Mcgrath Clemenger BBDO Melbourne Creative Chairman
Ant Keogh Clemenger BBDO Melbourne Executive Creative Director
Stephen de Wolf Clemenger BBDO Melbourne Creative Director
Luke Thompson Clemenger BBDO Melbourne Senior Creative
Jim Robbins Clemenger BBDO Melbourne Senior Creative
Lee Simpson Clemenger BBDO Melbourne Managing Partner
Naomi Gorringe Clemenger BBDO Melbourne Group Account Director
Patrick Nally Clemenger BBDO Melbourne Account Manager
Karolina Bozajkovska Clemenger BBDO Melbourne Senior Agency TV Producer
Matt Pearce Clemenger BBDO Melbourne Strategic Planner
Jay Chapman Clemenger BBDO Melbourne Designer
Tomas Mankovsky Blink Director
Camilla Dehnert Finch Producer
Geoffrey Simpson Finch Cinematographer
Elodie Fouqueau Method Studios Editor
Duncan Horn Glassworks Flame Artist
Theodore Vidgen N/A Composer
Paul Le Couteur Flagstaff Studios Sound Designer
Cherie Chandler Transport Accident Commission Marketing Project Manager
Amy Cockerell Transport Accident Commission Marketing Co-ordinator