Title	STRINGS
Client	TRANSPORT ACCIDENT COMMISSION
Product / Service	TRANSPORT ACCIDENT COMMISSION
Category	A15. Charities, Public Health, Safety & Awareness Messages
Entrant	CLEMENGER BBDO MELBOURNE, AUSTRALIA
Entrant Company	CLEMENGER BBDO MELBOURNE, AUSTRALIA
Advertising Agency	CLEMENGER BBDO MELBOURNE, AUSTRALIA
Production Company	FINCH Melbourne, AUSTRALIA
Production Company 2	BLINK PRODUCTIONS London, UNITED KINGDOM

Credits

Name	Company	Position
James Mcgrath	Clemenger BBDO Melbourne	Creative Chairman
Ant Keogh	Clemenger BBDO Melbourne	Executive Creative Director
Stephen de Wolf	Clemenger BBDO Melbourne	Creative Director
Luke Thompson	Clemenger BBDO Melbourne	Senior Creative
Jim Robbins	Clemenger BBDO Melbourne	Senior Creative
Lee Simpson	Clemenger BBDO Melbourne	Managing Partner
Naomi Gorringe	Clemenger BBDO Melbourne	Group Account Director
Patrick Nally	Clemenger BBDO Melbourne	Account Manager
Karolina Bozajkovska	Clemenger BBDO Melbourne	Senior Agency TV Producer
Matt Pearce	Clemenger BBDO Melbourne	Strategic Planner
Jay Chapman	Clemenger BBDO Melbourne	Designer
Tomas Mankovsky	Blink	Director
Camilla Dehnert	Finch	Producer
Geoffrey Simpson	Finch	Cinematographer
Elodie Fouqueau	Method Studios	Editor
Duncan Horn	Glassworks	Flame Artist
Theodore Vidgen	N/A	Composer
Paul Le Couteur	Flagstaff Studios	Sound Designer
Cherie Chandler	Transport Accident Commission	Marketing Project Manager
Amy Cockerell	Transport Accident Commission	Marketing Co-ordinator

Brief Explanation

As this film begins, we open on a tight shot of an innocent looking boy’s face. We slowly zoom out and see that he's sitting in a single car seat on a dark stage. Mysterious strings are attached to his arms and legs, and he appears to be driving an imaginary car. We continue zooming out and panning around him as he pretends to drive, even flipping on an imaginary indicator light and letting in another driver. As he continues driving, we see him pull out an imaginary mobile phone and read a text message. Suddenly he drops the phone and swerves around another driver, shaking his fist angrily as he passes. We continue zooming out, and finally see that the strings attached to him are also attached to a father figure in a car seat in front of him, like puppet and its master. The little boy’s movements mimic his father’s exactly. The words “What kind of driver are you raising?” then appear on screen.