STRINGS
| Title | STRINGS |
| Brand | TRANSPORT ACCIDENT COMMISSION |
| Product / Service | TRANSPORT ACCIDENT COMMISSION |
| Category | A15. Charities, Public Health, Safety & Awareness Messages |
| Entrant | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Entrant Company | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Advertising Agency | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Production Company | FINCH Melbourne, AUSTRALIA |
| Production Company 2 | BLINK PRODUCTIONS London, UNITED KINGDOM |
Credits
| Name | Company | Position |
|---|---|---|
| James Mcgrath | Clemenger BBDO Melbourne | Creative Chairman |
| Ant Keogh | Clemenger BBDO Melbourne | Executive Creative Director |
| Stephen de Wolf | Clemenger BBDO Melbourne | Creative Director |
| Luke Thompson | Clemenger BBDO Melbourne | Senior Creative |
| Jim Robbins | Clemenger BBDO Melbourne | Senior Creative |
| Lee Simpson | Clemenger BBDO Melbourne | Managing Partner |
| Naomi Gorringe | Clemenger BBDO Melbourne | Group Account Director |
| Patrick Nally | Clemenger BBDO Melbourne | Account Manager |
| Karolina Bozajkovska | Clemenger BBDO Melbourne | Senior Agency TV Producer |
| Matt Pearce | Clemenger BBDO Melbourne | Strategic Planner |
| Jay Chapman | Clemenger BBDO Melbourne | Designer |
| Tomas Mankovsky | Blink | Director |
| Camilla Dehnert | Finch | Producer |
| Geoffrey Simpson | Finch | Cinematographer |
| Elodie Fouqueau | Method Studios | Editor |
| Duncan Horn | Glassworks | Flame Artist |
| Theodore Vidgen | N/A | Composer |
| Paul Le Couteur | Flagstaff Studios | Sound Designer |
| Cherie Chandler | Transport Accident Commission | Marketing Project Manager |
| Amy Cockerell | Transport Accident Commission | Marketing Co-ordinator |
Brief Explanation
As this film begins, we open on a tight shot of an innocent looking boy’s face. We slowly zoom out and see that he's sitting in a single car seat on a dark stage. Mysterious strings are attached to his arms and legs, and he appears to be driving an imaginary car. We continue zooming out and panning around him as he pretends to drive, even flipping on an imaginary indicator light and letting in another driver. As he continues driving, we see him pull out an imaginary mobile phone and read a text message. Suddenly he drops the phone and swerves around another driver, shaking his fist angrily as he passes. We continue zooming out, and finally see that the strings attached to him are also attached to a father figure in a car seat in front of him, like puppet and its master. The little boy’s movements mimic his father’s exactly. The words “What kind of driver are you raising?” then appear on screen.