Title | RAISE A GLASS |
Brand | CARLTON UNITED BREWERIES |
Product / Service | VICTORIA BITTER |
Category | A15. Charities, Public Health, Safety & Awareness Messages |
Entrant | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
Entrant Company | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
Advertising Agency | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
Production Company | FINCH Melbourne, AUSTRALIA |
Name | Company | Position |
---|---|---|
James Mcgrath | Clemenger BBDO Melbourne | Creative Chairman |
Ant Keogh | Clemenger BBDO Melbourne | Executive Creative Director |
Luke Thompson | Clemenger BBDO Melbourne | Senior Creative |
Jim Robbins | Clemenger BBDO Melbourne | Senior Creative |
Jake Turnbull | Clemenger BBDO Melbourne | Head of Design - Craft |
Michael Derepas | Clemenger BBDO Melbourne | Planning Director |
Adam Kennedy | Clemenger BBDO Melbourne | Group Account Director |
Oliver Wearne | Clemenger BBDO Melbourne | Account Director |
Sonia Von Bibra | Clemenger BBDO Melbourne | Executive Producer |
Lisa Moro | Clemenger BBDO Melbourne | Agency Senior Tv Producer |
Karen Bryson | FINCH | Executive Producer |
Derin Seale | FINCH | Director |
John Seale | N/A | Cinematographer/DOP |
Jack Hutchings | The Butchery | Editor |
Eugene Richards | The Refinery | Flame Artist |
Electric Dreams Studio | Electric Dreams Studio | Composer/Arranger |
Paul Le Couteur | Flagstaff Studios | Sound Designer |
Craig Maclean | Carlton United Breweries | General Manager Marketing |
Kirt Daunt | Carlton United Breweries | Senior Brand Manager |
Vanessa Bush | Carlton United Breweries | Brand Manager |
This film tells the little-known story of Australia’s 16th Battalion during one of the most harrowing charges in national history. 100 years ago, in the midst of a WWI offensive in Gallipoli, Turkey, the battalion received an order to charge up a steep slope and straight into enemy gunfire. Despite this, they sang “It’s A Long Way to Tipperary,” refusing to let the enemy break their spirits—even as bullets broke through their ranks. As the film begins, supers tell us this story while we pan across the faces of 338 young men, all whistling the “Tipperary” song. As the supers elaborate on this ominous charge, the men gradually stop whistling, one-by-one. Eventually, only a few men are left whistling. And then, just one. Finally, even he stops, and all 338 men now stand in silence with their heads bowed (the same number of men who fell during this fateful charge). We are left with the words, “Keep their song, and their spirit, alive. Raise a glass to those who serve.”