RAISE A GLASS

TitleRAISE A GLASS
ClientCARLTON UNITED BREWERIES
Product / ServiceVICTORIA BITTER
CategoryA15. Charities, Public Health, Safety & Awareness Messages
EntrantCLEMENGER BBDO MELBOURNE, AUSTRALIA
Entrant Company CLEMENGER BBDO MELBOURNE, AUSTRALIA
Advertising Agency CLEMENGER BBDO MELBOURNE, AUSTRALIA
Production Company FINCH Melbourne, AUSTRALIA

Brief Explanation

This film tells the little-known story of Australia’s 16th Battalion during one of the most harrowing charges in national history. 100 years ago, in the midst of a WWI offensive in Gallipoli, Turkey, the battalion received an order to charge up a steep slope and straight into enemy gunfire. Despite this, they sang “It’s A Long Way to Tipperary,” refusing to let the enemy break their spirits—even as bullets broke through their ranks. As the film begins, supers tell us this story while we pan across the faces of 338 young men, all whistling the “Tipperary” song. As the supers elaborate on this ominous charge, the men gradually stop whistling, one-by-one. Eventually, only a few men are left whistling. And then, just one. Finally, even he stops, and all 338 men now stand in silence with their heads bowed (the same number of men who fell during this fateful charge). We are left with the words, “Keep their song, and their spirit, alive. Raise a glass to those who serve.”

Credits

Name Company Position
James Mcgrath Clemenger BBDO Melbourne Creative Chairman
Ant Keogh Clemenger BBDO Melbourne Executive Creative Director
Luke Thompson Clemenger BBDO Melbourne Senior Creative
Jim Robbins Clemenger BBDO Melbourne Senior Creative
Jake Turnbull Clemenger BBDO Melbourne Head of Design - Craft
Michael Derepas Clemenger BBDO Melbourne Planning Director
Adam Kennedy Clemenger BBDO Melbourne Group Account Director
Oliver Wearne Clemenger BBDO Melbourne Account Director
Sonia Von Bibra Clemenger BBDO Melbourne Executive Producer
Lisa Moro Clemenger BBDO Melbourne Agency Senior Tv Producer
Karen Bryson FINCH Executive Producer
Derin Seale FINCH Director
John Seale N/A Cinematographer/DOP
Jack Hutchings The Butchery Editor
Eugene Richards The Refinery Flame Artist
Electric Dreams Studio Electric Dreams Studio Composer/Arranger
Paul Le Couteur Flagstaff Studios Sound Designer
Craig Maclean Carlton United Breweries General Manager Marketing
Kirt Daunt Carlton United Breweries Senior Brand Manager
Vanessa Bush Carlton United Breweries Brand Manager