13 YEARS

Bronze Spike
Title13 YEARS
ClientSEEK
Product/ServiceSEEK
CategoryA12. Business Products & Services
EntrantCLEMENGER BBDO MELBOURNE, AUSTRALIA
Entrant Company CLEMENGER BBDO MELBOURNE, AUSTRALIA
Advertising Agency CLEMENGER BBDO MELBOURNE, AUSTRALIA
Production Company REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA

Brief Explanation

We created a national TVC that reframed the way Australians looked at their careers. We uncovered a statistic that all up the average Australian spends only 13 years of their life at work. This statistic shifts the perception that we spend a large part of our lives at work to the truth that we spend only a small amount of time at work. This change in mindset reveals the preciousness of our working lives while motivating change to ensure that we make everyday count.

Credits

Name Company Position
James Mcgrath Clemenger BBDO Melbourne Creative Chairman
Ant Keogh Clemenger BBDO Melbourne Executive Creative Director
Richard Williams Clemenger BBDO Melbourne Creative Director
Anthony Phillips Clemenger BBDO Melbourne Creative Director
Simon Lamplough Clemenger BBDO Melbourne Managing Director
Kate Lang Clemenger BBDO Melbourne Account Director
Matt Kingston Clemenger BBDO Melbourne Senior Planner
Karolina Bozajkovska Clemenger BBDO Melbourne Senior Agency TV Producer
Steve Rogers REVOLVER / WILL O ROURKE Director
Russel Boyd REVOLVER / WILL O ROURKE Cinematographer
Michael Ritchie REVOLVER / WILL O ROURKE Executive Producer And Managing Director
Pip Smart REVOLVER / WILL O ROURKE Executive Producer
Bernard Garry The Editors Editor
Justin Bromley Fin Design & Effects VFX Supervisor/Flame Artist
Ben Eagleton BE Colour Final Grade
Paul Le Couteur Flagstaff Studios Sound Designer