Title | GOOD FIGHT |
Brand | MARS PETCARE |
Product / Service | PEDIGREE |
Category | A06. Miscellaneous |
Entrant | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
Entrant Company | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
Advertising Agency | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
Production Company | PLAYBIG FILMS Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
James Mcgrath | Clemenger BBDO Melbourne | Creative Chairman |
Ant Keogh | Clemenger BBDO Melbourne | Executive Creative Director |
Stephen de Wolf | Clemenger BBDO Melbourne | Creative Director |
Evan Roberts | Clemenger BBDO Melbourne | Creative Director |
Emma Johnson | Clemenger BBDO Melbourne | Agency Senior Tv Producer |
Michael Derepas | Clemenger BBDO Melbourne | Planning Director |
Rey Carlson | Playbig Films | Director |
Simone Adamson | Playbig Films | Producer |
Jeremy Rouse | N/A | Camera Operator |
Rohan Zema | The Butchery | Editor |
Eugene Richards | The Refinery | Flame Artist |
Paul Le Couteur | Flagstaff Studios | Sound Designer |
Bryce Coombe | Clemenger BBDO Melbourne | Group Account Director |
Tim Clark | Clemenger BBDO Melbourne | Senior Account Manager |
Lauren Peat | Clemenger BBDO Melbourne | Account Executive |
Ben Culligan | Mars Petcare Australia | Marketing Director |
Kate Waite | Mars Petcare Australia | Marketing Manager |
The spot opens on several young adults on a street corner who are poised to fight. Just as it’s about to get really heated, one of them notices a loose dog in the middle of a busy street with a worried owner on the far sidewalk. Suddenly the men forget about their issues and sprint to help protect the dog. The relieved owner joins the two men who saved his dog to thank them – the fight long forgotten. Tagline: Feed The Good.