GOOD FIGHT

Bronze Spike
TitleGOOD FIGHT
ClientMARS PETCARE
Product / ServicePEDIGREE
CategoryA06. Miscellaneous
EntrantCLEMENGER BBDO MELBOURNE, AUSTRALIA
Entrant Company CLEMENGER BBDO MELBOURNE, AUSTRALIA
Advertising Agency CLEMENGER BBDO MELBOURNE, AUSTRALIA
Production Company PLAYBIG FILMS Sydney, AUSTRALIA

Brief Explanation

The spot opens on several young adults on a street corner who are poised to fight. Just as it’s about to get really heated, one of them notices a loose dog in the middle of a busy street with a worried owner on the far sidewalk. Suddenly the men forget about their issues and sprint to help protect the dog. The relieved owner joins the two men who saved his dog to thank them – the fight long forgotten. Tagline: Feed The Good.

Credits

Name Company Position
James Mcgrath Clemenger BBDO Melbourne Creative Chairman
Ant Keogh Clemenger BBDO Melbourne Executive Creative Director
Stephen de Wolf Clemenger BBDO Melbourne Creative Director
Evan Roberts Clemenger BBDO Melbourne Creative Director
Emma Johnson Clemenger BBDO Melbourne Agency Senior Tv Producer
Michael Derepas Clemenger BBDO Melbourne Planning Director
Rey Carlson Playbig Films Director
Simone Adamson Playbig Films Producer
Jeremy Rouse N/A Camera Operator
Rohan Zema The Butchery Editor
Eugene Richards The Refinery Flame Artist
Paul Le Couteur Flagstaff Studios Sound Designer
Bryce Coombe Clemenger BBDO Melbourne Group Account Director
Tim Clark Clemenger BBDO Melbourne Senior Account Manager
Lauren Peat Clemenger BBDO Melbourne Account Executive
Ben Culligan Mars Petcare Australia Marketing Director
Kate Waite Mars Petcare Australia Marketing Manager