Title | HYPER X BORN TO FIGHT_THE FIGHT CLUB |
Brand | KINGSTON TECHNOLOGY COMPANY |
Product / Service | HYPERX |
Category | B01. Internet Film |
Entrant | HAVAS WORLDWIDE TAIWAN, CHINESE TAIPEI |
Entrant Company | HAVAS WORLDWIDE TAIWAN, CHINESE TAIPEI |
Advertising Agency | HAVAS WORLDWIDE TAIWAN, CHINESE TAIPEI |
Production Company | GREATLAND FILMS Taipei, CHINESE TAIPEI |
Name | Company | Position |
---|---|---|
Fish Chen | HAVAS Worldwide Taiwan | Chief Creative Director |
Chinchin Chien | Havas Worldwide Taiwan | Group Creative Director |
Fish Chen | Havas Worldwide Taiwan | Copywriter |
Chinchin Chien | Havas Worldwide Taiwan | Copywriter |
Jay Chen | Havas Worldwide Taiwan | Art Director |
Marvin Liu | Havas Worldwide Taiwan | Associate Creative Director |
Mon Lai | HAVAS Worldwide Taiwan | Associate Art Director |
With the mindset of “life is a competition,” HyperX launched peripheral products for rising e-Sports gaming brands. HyperX builts its core value—“Live for Combat; Born to Fight”—as a way to confront every battle in life with a particular attitude.