HYPER X BORN TO FIGHT_THE FIGHT CLUB

TitleHYPER X BORN TO FIGHT_THE FIGHT CLUB
ClientKINGSTON TECHNOLOGY COMPANY
Product / ServiceHYPERX
CategoryB01. Internet Film
EntrantHAVAS WORLDWIDE TAIWAN, CHINESE TAIPEI
Entrant Company HAVAS WORLDWIDE TAIWAN, CHINESE TAIPEI
Advertising Agency HAVAS WORLDWIDE TAIWAN, CHINESE TAIPEI
Production Company GREATLAND FILMS Taipei, CHINESE TAIPEI

Brief Explanation

With the mindset of “life is a competition,” HyperX launched peripheral products for rising e-Sports gaming brands. HyperX builts its core value—“Live for Combat; Born to Fight”—as a way to confront every battle in life with a particular attitude.

Credits

Name Company Position
Fish Chen HAVAS Worldwide Taiwan Chief Creative Director
Chinchin Chien Havas Worldwide Taiwan Group Creative Director
Fish Chen Havas Worldwide Taiwan Copywriter
Chinchin Chien Havas Worldwide Taiwan Copywriter
Jay Chen Havas Worldwide Taiwan Art Director
Marvin Liu Havas Worldwide Taiwan Associate Creative Director
Mon Lai HAVAS Worldwide Taiwan Associate Art Director
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