Title | MOTHER'S LOOFAHS |
Brand | TAIWAN ASSOCIATION OF INTEGRATED CARE |
Product / Service | HEALTHY CARE |
Category | A15. Charities, Public Health, Safety & Awareness Messages |
Entrant | HAVAS WORLDWIDE TAIWAN, CHINESE TAIPEI |
Entrant Company | HAVAS WORLDWIDE TAIWAN, CHINESE TAIPEI |
Advertising Agency | HAVAS WORLDWIDE TAIWAN, CHINESE TAIPEI |
Production Company | OCTOBER FILMS Taipei, CHINESE TAIPEI |
Name | Company | Position |
---|---|---|
Fish Chen | Havas Worldwide Taiwan | Executive Creative Director |
Chinchin Chien | Havas Worldwide Taiwan | Group Creative Director |
Daz Wang | Havas Worldwide Taiwan | Associate Creative Director |
Christy Yen | HAVAS Worldwide Taiwan | Copywriter |
Daz Wang | HAVAS Worldwide Taiwan | Art Director |
Kira Sung | HAVAS Worldwide Taiwan | Art Director |
TAIC care about the healthy living for the elderly. They found that it is common that people in the modern times spend time caring their children but no time on their parents. Busy sons and daughters pay attention to their children but ignore their aging parents whose physical and mental conditions need to be cared. Through a story about a mother who has been ignored by her son, TAIC aroused people’s attention to the issue of the elderly care.