MOTHER'S LOOFAHS

TitleMOTHER'S LOOFAHS
ClientTAIWAN ASSOCIATION OF INTEGRATED CARE
Product / ServiceHEALTHY CARE
CategoryA15. Charities, Public Health, Safety & Awareness Messages
EntrantHAVAS WORLDWIDE TAIWAN, CHINESE TAIPEI
Entrant Company HAVAS WORLDWIDE TAIWAN, CHINESE TAIPEI
Advertising Agency HAVAS WORLDWIDE TAIWAN, CHINESE TAIPEI
Production Company OCTOBER FILMS Taipei, CHINESE TAIPEI

Brief Explanation

TAIC care about the healthy living for the elderly. They found that it is common that people in the modern times spend time caring their children but no time on their parents. Busy sons and daughters pay attention to their children but ignore their aging parents whose physical and mental conditions need to be cared. Through a story about a mother who has been ignored by her son, TAIC aroused people’s attention to the issue of the elderly care.

Credits

Name Company Position
Fish Chen Havas Worldwide Taiwan Executive Creative Director
Chinchin Chien Havas Worldwide Taiwan Group Creative Director
Daz Wang Havas Worldwide Taiwan Associate Creative Director
Christy Yen HAVAS Worldwide Taiwan Copywriter
Daz Wang HAVAS Worldwide Taiwan Art Director
Kira Sung HAVAS Worldwide Taiwan Art Director