STRESS
Silver Spike
| Title | STRESS |
| Brand | MESOCARE-PLUS |
| Product / Service | HAIR GROWTH SHAMPOO |
| Category | A04. Cosmetics, Beauty, Toiletries and Pharmacy |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company | DENTSU Tokyo, JAPAN |
| Advertising Agency | DENTSU Tokyo, JAPAN |
| Production Company | TYO Tokyo, JAPAN |
Credits
| Name | Company | Position |
|---|---|---|
| Yuto Ogawa | dentsu | Copywriter |
| Yosuke Hiraishi | dentsu | Creative Director |
| Wataru Sato | TYO-monster | Director |
| Tomomitsu Nakano | dentsu | Agency Producer |
| Yuki Awatsu | TYO | Producer |
| Koji Onomichi | DOP |
Brief Explanation
Japan is a stressful society. It’s said that stress can burden the scalp and cause hair to thin, and these days more and more Japanese are suffering from thinning hair. MESOCARE-PLUS shampoo is a beneficial shampoo that reduces stress on the scalp by removing scalp dirt and thereby prevents your hair from thinning. The main character in the CM is shown using the shampoo to overcome the kinds of Japan-specific stress that harass him in his daily life.