Title	STRESS
Client	MESOCARE-PLUS
Product / Service	HAIR GROWTH SHAMPOO
Category	A04. Cosmetics, Beauty, Toiletries and Pharmacy
Entrant	DENTSU Tokyo, JAPAN
Entrant Company	DENTSU Tokyo, JAPAN
Advertising Agency	DENTSU Tokyo, JAPAN
Production Company	TYO Tokyo, JAPAN

Credits

Name	Company	Position
Yuto Ogawa	dentsu	Copywriter
Yosuke Hiraishi	dentsu	Creative Director
Wataru Sato	TYO-monster	Director
Tomomitsu Nakano	dentsu	Agency Producer
Yuki Awatsu	TYO	Producer
Koji Onomichi		DOP

Brief Explanation

Japan is a stressful society. It’s said that stress can burden the scalp and cause hair to thin, and these days more and more Japanese are suffering from thinning hair. MESOCARE-PLUS shampoo is a beneficial shampoo that reduces stress on the scalp by removing scalp dirt and thereby prevents your hair from thinning. The main character in the CM is shown using the shampoo to overcome the kinds of Japan-specific stress that harass him in his daily life.